How We Think

A Newsletter for Healthcare Marketers

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Article

Tapping new tech helps marketers matchmake rare disease drugs for elusive patients

Treating rare diseases is challenging enough, so you can imagine how difficult it is to reach the right healthcare audiences with info about specialty …

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Audience Marketplace
Videos

DeepIntent Audience Marketplace Overview

Audience Marketplace is the industry’s first and only cookieless-by-design healthcare data ecosystem, giving marketers the flexibility to immediately activate custom or ready-to-use audience segments …

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Press Release

DeepIntent Receives Patent for Technology that Enables Marketers to Reach Precise Patient Populations in a HIPAA-Compliant, Privacy-Safe Manner

DeepIntent’s Patient Modeled Audiences Solution Uses Industry’s Most Comprehensive Real-World Clinical Datasets to Precisely Reach Patient Populations, Including Those Facing Rare Diseases and Low …

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Healthcare demand side platform
Blog Post

Why 2022 Will Be the Year of the Healthcare Demand Side Platform

Toward the end of every year, I call upon my leadership team to reflect on the year that has passed and the future of …

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Article

Pharma marketing 2022: More digital shifts for reps, ads and drug launches, plus reputation and the metaverse

What trends can healthcare marketers expect in 2022? In this article for Endpoints News, CEO Chris Paquette discusses how pharma brands will be increasing …

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DeepIntent's 2021 Year in Review
Blog Post

Five Ways DeepIntent Helped Healthcare Advertisers in 2021

2021 was an exciting year for DeepIntent. To name just a few achievements, we celebrated our fifth anniversary in April, grew our employee headcount …

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Press Release

DeepIntent Outcomes™ Named by PM360 as One of the Most Innovative Products of 2021

NEW YORK, Dec. 13, 2021 — PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries, …

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Product Overview

Product Overview: DeepIntent Outcomes™

DeepIntent Outcomes is our patented optimization engine that uses real-world clinical data and machine learning to optimize live campaigns by maximizing audience quality and/or …

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Product Overview

Product Overview: Audience Marketplace – MJH Life Sciences

Discover and reach MJH Life Sciences’ audience segments in the DeepIntent Audience Marketplace, the industry’s first and only cookieless-by-design healthcare data ecosystem. Immediately activate …

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