The Patient Perspective: Paving the Path to Awareness, Ad Relevance and Empowerment
3-23-2021

We surveyed patients to understand how informative and relevant they consider pharmaceutical ads, how these ads inform their decision-making and overall health and wellness journeys,…

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Case Study: Automatic Media Cost Optimizer (AMCO) Bidding Algorithm
3-22-2021

Learn how our Automatic Media Cost Optimizer (AMCO) bidding algorithm helped one leading biotechnology company increase reach by 62% at a 33% lower cost.

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The Time is Now: 4 Steps to Getting Ahead on Complying with the CPRA
3-11-2021

Less than a year after the California Consumer Privacy Act (CCPA) went into effect, businesses have found themselves experiencing déjà vu with…

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Case Study: Patient Modeled Audiences (Audience Quality)
3-9-2021

Patient Modeled Audiences delivered 25% higher audience quality at 59% lower cost for one leading pharmaceutical company seeking to raise awareness for a specific drug.

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Case Study: Patient Modeled Audiences (Top Performing Partner)
3-9-2021

Compared with other solution providers, healthcare media agencies consistently find DeepIntent to be a top performing partner due to the efficacy and efficiency of Patient…

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How Marketers Can Prepare for a Patchwork of Privacy Laws
3-9-2021

Yashina Burns, DeepIntent’s Director of Data Privacy & Legal Affairs, discusses how marketers can prepare for privacy laws such as California’s CPRA.

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What the COVID-19 Vaccine Means for the Future of Healthcare Marketing
2-23-2021

DeepIntent CEO Chris Paquette discusses what the COVID-19 vaccine means for healthcare marketing, how vaccine marketing can boost adherence, and why empathy is a must.

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How Healthcare Marketers Play a Role in the Ongoing COVID-19 Vaccine Effort
2-23-2021

Healthcare marketers will play a pivotal role in the ongoing COVID-19 vaccine effort, says DeepIntent CEO Chris Paquette.

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The Evolving Physician-Focused Ad Market: Klick Health’s Jacob Lustig
2-17-2021

The programmatic space is evolving rapidly, nowhere more so than in healthcare. Fortunately, advertisers have more options than ever to reach both patients and providers.

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