How We Think

A Newsletter for Healthcare Marketers

DeepIntent & Matterkind
Press Release

DeepIntent Outcomes Hits 65% of Campaign Impressions, Meeting Healthcare Advertisers’ Demand for Improved Measurement and Optimization

Matterkind uses DeepIntent Outcomes’ patented technology to improve audience quality and script performance NEW YORK, June 15, 2022 – DeepIntent, the leading healthcare advertising …

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Parents and children watching TV
Blog Post

The Patient POV: Pharma Advertising on Linear TV vs. Connected TV

For years, the majority of pharma advertising dollars have been allocated toward linear TV. Digital advertising, including connected TV advertising, has only become more …

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DeepIntent + Clinch
Press Release

Clinch Partners with DeepIntent to Bring New Campaign Automation and Omnichannel Personalization Capabilities to Healthcare Marketers

Partnership brings Clinch’s industry-leading platform, Flight Control, with advanced ad serving, DCO and consumer intelligence capabilities to healthcare brands looking to optimize outcomes and …

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couple watching tv, holding remote
Press Release

DeepIntent Expands Exclusive Integration with LG Ads Solutions as Joint Study Reveals 64% of Connected TV Watchers Prefer to View Ads than Pay More

Research affirms consumers find CTV ads more relevant as DeepIntent enhances unique audience targeting and campaign optimization capabilities with viewership data from 30+ million …

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Seeing TV Differently
Research Report

Seeing TV Differently: Patient Views During the CTV Renaissance

How do patients feel about connected TV? We teamed up with LG Ads Solutions to find out. We surveyed nearly 3,000 of them about …

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Democratizing Measurement
Blog Post

Democratizing Measurement Calls for Quality Data and Transparency: 6 Questions to Ask Potential Measurement Partners

The advertising industry burns through buzzwords faster than Apple updates iPhones. “Democratization” is the catchphrase du jour. Having spent my career using data to …

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Innovating With Intent CTV Event
Events

Innovating with Intent: Top 3 Takeaways One Sheet

Innovating with Intent was the first event focused entirely on pharma CTV advertising. DeepIntent brought industry leaders together to discuss the pharma industry’s CTV …

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What is CTV
Blog Post

DeepIntent Deep Dive: What Is CTV?

With ad spending projected to balloon to more than $19 billion this year, marketers know connected (CTV) is one of the moment’s hottest channels. …

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Innovating with intent a pharma-focused CTV forum
Blog Post

Innovating with Intent: Our Top 3 CTV Advertising Takeaways

In a first for DeepIntent, we hosted “Innovating with Intent: A Pharma-Focused CTV Forum,” an event focused exclusively on CTV advertising insights for pharma. …

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