How We Think

DeepIntent The Heartbeat 

A Newsletter for Healthcare Marketers

Press Release

DeepIntent Ushers the Pharmaceutical Advertising Industry into the Future with TV Convergence-Themed Event

DeepIntent’s second annual pharma Connected TV forum will include speakers from NBCUniversal, Warner Bros. Discovery, Klick Health, the IAB Tech Lab, and more NEW …

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Switching from linear TV to CTV
Blog Post

Three Considerations for Healthcare Marketers Switching from Linear TV to CTV

For decades, traditional or linear TV has dominated the budgets of pharma advertisers. To meet industry recommendations developed decades ago, which call for audience …

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Metrics
Blog Post

Real-World Outcomes: A Look at the Healthcare Marketing Campaign Metrics Driving Optimization at DeepIntent

Healthcare marketers are looking for deeper, more actionable insights to inform how their campaigns are performing. While clicks and impressions are useful digital metrics …

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My Career Journey at DeepIntent with a headshot of Emma Sachs Arturi
Blog Post

My Career Journey at DeepIntent: Emma Sachs Arturi

“My Career Journey” is an interview series where we showcase the phenomenal talent at DeepIntent, offering insight into the paths that led them to …

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The evolving privacy law landscape
Blog Post

Parsing the Data Privacy Law Landscape: What Updates Mean for Advertisers and Consumers

The data privacy law landscape evolves constantly, which leaves us with two big questions: What does this mean for advertisers? And more importantly, how …

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DeepIntent
Press Release

DeepIntent Releases Bid Efficiency and Announces Commitment to Reduce Carbon Footprint by 168 Metric Tons of Carbon Dioxide Equivalent per Year

Through its new Bid Efficiency feature, DeepIntent has effectively reduced its bid data processing by one-third NEW YORK, February 22, 2023 – DeepIntent, the …

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An older couple watch TV
Blog Post

3 Ways CTV Delivers Strong ROI for Pharma Companies

Pharma companies may have been a little slower to embrace connected TV (CTV) advertising than other verticals, but the industry is certainly making up …

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Image of a person holding a remote
Blog Post

What Nielsen Taught Us: We Need Multiple Metrics for Identity and Campaign Measurement

For decades, Nielsen was the gold standard that advertisers trusted. Its brand name was — and largely still is — synonymous with linear television …

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My Career Journey at DeepIntent with headshot of Morgan Warshaw
Blog Post

My Career Journey at DeepIntent: Morgan Warshaw

“My Career Journey” is an interview series where we showcase the phenomenal talent at DeepIntent, offering insight into the paths that led them to …

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