How We Think

DeepIntent The Heartbeat 

A Newsletter for Healthcare Marketers

What is CTV
Blog Post

DeepIntent Deep Dive: What Is CTV?

Connected TV (CTV) is one of the hottest channels available for advertising, with ad spending projected to reach $30.1 billion this year. However, in …

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Chief Revenue Officer Lisa Kopp Johnson and Chief Marketing Officer Adam Kapel
Press Release

DeepIntent Names Lisa Kopp Johnson as Chief Revenue Officer and Adam Kapel as Chief Marketing Officer

New Executives to Lead DeepIntent’s Sales and Marketing Teams as It Accelerates Growth and Expands Offerings and Partnerships in 2024 and Beyond NEW YORK, …

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DeepIntent IQVIA
Blog Post

An Open Letter to DeepIntent Clients and Partners on the IQVIA Acquisition (2nd and Final Update)

Keeping with my promise to keep you, our clients and partners, informed about our proposed acquisition by IQVIA, I write today to share a …

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Patient Planner PM360 Innovator
Press Release

Patient Planner Named One of the Most Interesting Innovations of 2023 by PM360

NEW YORK, December 14, 2023 —PM360, a leading trade magazine for marketing decision-makers in the pharmaceutical, biotech, medical device, and diagnostics industries, included DeepIntent’s …

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Copilot Audience Recommendations
Blog Post

The Value of Pre-Optimizing Your Healthcare Audience Segments

It’s no easy feat for healthcare marketers to achieve the optimal audience mix for their campaigns. They must carefully select audience segments that are …

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NAI
Press Release

DeepIntent Joins the Network Advertising Initiative (NAI)

Supports New Guidelines for Health Advertising NEW YORK, November 14, 2023 — Healthcare advertising technology leader DeepIntent announced its membership in the Network Advertising …

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Press Release

The Ad Council Appoints 18 New Members to its Board of Directors

NEW YORK, October 31, 2023 — The Ad Council has elected 18 new members to its board of directors, which is chaired by Verizon …

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Press Release

DeepIntent Wins AdExchanger Award for Best Demand-Side Technology

Purposefully built for the pharmaceutical industry, the DeepIntent Healthcare Advertising Platform is proven to drive higher audience quality and script performance NEW YORK, October …

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Woman wearing glasses typing on laptop
Blog Post

5 Essentials for Improving Pharma Campaign Performance

With the rise of artificial intelligence and machine learning, new innovations in healthcare advertising seem to crop up every day. But it can be …

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