What happens when a marketer who’s led powerful campaigns in fast-moving industries like CPG, retail, and financial services brings that experience to pharma? Erin Nocito, Executive Director and Head of Global Media at Amgen, shares how she’s turned healthcare’s famously complex rulebook into a platform for creativity, purpose, and impact. In this episode, Erin […]
TV has entered a new era. Streaming is the norm, and Free Ad-Supported TV (FAST) is the fastest-growing way people watch. For healthcare marketers, this trend represents a chance to reach patients and providers in a premium channel built for both scale and precision. That’s why we’re proud to introduce the HealthFirst™ FAST Package, part […]
New HealthFirst™ FAST offering scales access to verified patients and providers across top streaming publishers and platforms including LG Ad Solutions, Pluto TV, and more NEW YORK, August 21, 2025 — DeepIntent, the leading healthcare advertising platform, today announced the release of its HealthFirst™ FAST (Free Ad Supported Streaming TV) Package, a performance-driven solution delivering […]
Bill Veltre, EVP and Head of Media at Deerfield, joins healthcare advertising leader John Mangano on Deep to share sharp insights from a career spanning agencies, brands, and the frontlines of healthcare marketing. From mastering the art of bite-sized content for distracted audiences to building authentic partnerships between clients, agencies, and partners, Bill unpacks what it […]
The U.S. privacy and AI regulatory landscape is evolving quickly, with new laws taking effect, updated rules on the horizon, and an increase in enforcement activity. At DeepIntent, we embrace these changes as opportunities to strengthen our platform and lead with best-in-class privacy practices. Five New State Privacy Laws Taking Effect From July 2025 through […]
HCPs are 115% more likely to watch Connected TV than the general population. Streaming is now the front door to HCP engagement. This playbook shows you exactly how to use CTV to reach them with scale, precision, and measurable impact. What you’ll learn: Where and how to connect with HCPs through CTV and complementary OLV strategies. […]
In this episode of Deep: The Health Marketing Podcast, healthcare marketing leader John Mangano sits down with Jameson Fleming, Editor in Chief of MM+M, to explore how his journey from sports journalism to pharma media informs his perspective on health advertising. Drawing from his experience at CBS Sports, Adweek, and now MM+M, Jameson shares his […]
In this Season 2 kickoff of Deep: The Health Marketing Podcast, healthcare marketing leader John Mangano sits down with Holly Dunn, Managing Partner at Havas Media Network, to explore one of the most pressing issues in healthcare today: how to reach underserved and underrepresented patient populations. Holly shares how systemic gaps in healthcare access, from rural health deserts […]
A recent enforcement action by the California Attorney General against a leading healthcare publisher (order PDF) underscores a critical reality: compliance with privacy laws like the California Consumer Privacy Act (CCPA) is an ongoing, strategic responsibility shared across the digital advertising ecosystem. At DeepIntent, we don’t view enforcement actions as isolated cases but as roadmaps. […]
DeepIntent has been officially certified by Disney for live sports and entertainment advertising, helping redefine what’s possible in real-time, streaming-first media. Disney recognized the DeepIntent platform for its ability to meet the complex demands of live advertising. As healthcare marketers seek more agile and audience-centric ways to connect with patients and providers, this partnership opens […]
Despite years of progress in healthcare innovation, too many patients in North America still face barriers to care that stem not from biology, but from geography, income, and systemic inequities. Across North America, millions of people live in “care deserts” with limited or no access to hospitals, pharmacies, or primary care providers. These individuals, many […]
Last week, Cannes Lions 2025 brought together the global advertising industry for a week of high-profile programming, creative celebration, and perhaps most importantly, meaningful connection. Panels offered insight into where marketing is headed, and other insights emerged among leaders between sessions. Here are six key takeaways that reflect the shifting priorities, new challenges, and emerging […]
Last week, a new bill called the “End Prescription Drug Ads Now Act” was introduced in Congress, aiming to ban nearly all direct-to-consumer (DTC) pharmaceutical advertising. While the legislation has sparked headlines, its chances of becoming law are slim due to constitutional concerns and bipartisan disagreement. Still, it reflects growing attention to the pharmaceutical industry […]
In pharmaceutical marketing, data is the foundation for strategy, targeting, and measurement. As marketing becomes increasingly data-driven—and more data becomes available than ever before—the question facing pharma brands is often which data to use. That’s where data choice comes into play. What is Data Choice? Data choice refers to the ability to select from […]
AdLab 2025’s final panel brought together top healthcare marketing leadership to discuss the groundbreaking, women-led innovations shaping our industry, and how women leaders are strengthening their company cultures. DeepIntent Chief Revenue Officer Lisa Kopp Johnson moderated the panel, which featured Nicole Hamlin, Group Director, Integrated Planning at Butler/Till; Andrea Palmer, Chief Executive Officer at Publicis […]