By Michael D. Shaw, contributing columnist, Dataversity.net
The future of healthcare depends on unlocking and unifying data.
Today a series of silos prevents progress by separating data; these silos occur because of incompatible technology, institutional challenges, competing business interests, and conflicting governmental requirements. So much data currently is inaccessible and incomplete, but connecting all relevant healthcare data is essential to improving communication between healthcare brands, advertisers, and patients.
An alternative platform should be more economical and efficient. It should also be HIPAA-compliant and ready to be aggregated and analyzed, using technology to access electronic health records, medical claims, pharmacy claims, and data lab sets, in addition to non-clinical demographic, psychographic, and sociographic data to supply the right information to patients.
According to Chris Paquette, co-founder and CEO of DeepIntent, a healthcare technology company:
“The focus needs to be on removing the silos that have held back analytical research. We believe connecting data will improve patient-directed advertising and, ultimately, patient well-being as it brings the right information to the right patient along his or her healthcare journey.”
I believe this, too, as unlocking clinical data under the right privacy protections will help healthcare brands appeal to the right audiences. Immediate activation of this data makes marketing more precise, and encourages better health – a “win-win” for a healthcare brand and patient.
From there, transparency will govern the creation, adoption, and success of this approach, building the trust that is necessary for healthcare data owners and consumers to allow safely combining data for research purposes.
Building a foundation of this kind is critical to how healthcare companies will send and receive data.
Put another way, the best measure of success is the result of uniting the right stakeholders – patients, providers, payers, hospitals, and government agencies – to support better health outcomes. It is, in the end, an outcome of immeasurable worth.
The digitization of healthcare data makes this solution possible.
This solution combines medical claims data, such as diagnostic and procedural data, to monitor clinical events. This solution helps educate patients, so they may ask the right questions, make better health decisions, and enjoy the rewards of wellness.
Seeing a patient’s healthcare journey from a medical and sociodemographic basis is a milestone in the use of data. To see these things is to know how to connect and apply data. To establish this connection is to value the virtues of data.
To strengthen this connection is to improve healthcare and better patients’ lives.