• 01-14-2021

Optimize Marketing by Utilizing Self-Service Approaches

Many advertisers control their campaign strategy and data through a #DSP.

In the latest article for ClickZ.com, our Chief Strategy Officer Jen Werther discusses how a self-service approach can help advertisers control their ad buys, increase transparency, and simplify workflows.

Read more here.

More News

Article
Connected TV works ‘harder and smarter’ for the ad dollar, new analysis finds
2-6-2022
As more and more people flock to streaming channels over traditional TV, pharma ad dollars are following them. In this article for Fierce Pharma,...
Read More
Hands typing on laptop with a line graph on screen
Article
Tapping new tech helps marketers matchmake rare disease drugs for elusive patients
1-19-2022
Treating rare diseases is challenging enough, so you can imagine how difficult it is to reach the right healthcare audiences with info about specialty...
Read More
2022 image
Article
Pharma marketing 2022: More digital shifts for reps, ads and drug launches, plus reputation and the metaverse
1-4-2022
What trends can healthcare marketers expect in 2022? In this article for Endpoints News, CEO Chris Paquette discusses how pharma brands will be increasing...
Read More