How We Think

A Newsletter for Healthcare Marketers

The evolving privacy law landscape
Blog Post

Parsing the Data Privacy Law Landscape: What Updates Mean for Advertisers and Consumers

The data privacy law landscape evolves constantly, which leaves us with two big questions: What does this mean for advertisers? And more importantly, how …

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DeepIntent logo overlaying an image of a female doctor
Videos

The Most Powerful Healthcare Advertising Platform

DeepIntent is the most powerful healthcare advertising platform. Watch this video for an overview of our capabilities.

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Family sitting on couch watching television
Case Studies

Case Study: DeepIntent Demonstrates CTV’s Superiority for Pharmaceutical Marketers

Looking to demonstrate how CTV enables advertisers to reach precise, clinically-relevant audiences more effectively than linear TV, DeepIntent conducted an analysis leveraging recent campaign …

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Four family members sit on a couch and watch TV
Blog Post

5 Tips for the First-Time Programmatic CTV Advertiser

Connected TV (CTV) is one of the fastest-growing digital advertising channels available today. As forecasted by eMarketer, total programmatic CTV ad spend is expected …

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Article

Connected TV works ‘harder and smarter’ for the ad dollar, new analysis finds

As more and more people flock to streaming channels over traditional TV, pharma ad dollars are following them. In this article for Fierce Pharma, …

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Precision meets patient privacy
Blog Post

Precision Meets Privacy: How DeepIntent Goes Beyond HIPAA to Help Inform Patients at Scale While Protecting Their Privacy

Efficiently marketing to sufferers of rare diseases while preserving patient privacy is not an easy task — but it’s an important one, especially when …

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Innovating at the Heart of Healthcare and Advertising
Blog Post

New Year, New DeepIntent: A Look at Our Brand Evolution

DeepIntent was founded in 2016 with a core belief that advertising technology can measurably improve the lives of patients. Since then, we’ve come a …

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Whitepapers

Looking Beyond Linear: How Pharma Marketers Can Capitalize on Connected TV 2022

Streaming is having a moment in the sun, and of course, advertisers are right there basking in its glow. We’ve seen a huge uptick …

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What is a demand side platform
Blog Post

DeepIntent Deep Dive: What Is a Demand Side Platform?

Commonly abbreviated as DSP, a demand side platform allows digital advertisers to run campaigns across various publishers and media sources. Ads are purchased — …

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