How We Think

A Newsletter for Healthcare Marketers

Looking Beyond Linear: How Pharma Marketers Can Capitalize on Connected TV 2022
Streaming is having a moment in the sun, and of course, advertisers are right there basking in its glow. We’ve seen a huge uptick in clients running connected TV...
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DeepIntent Deep Dive: What Is a Demand Side Platform?
Commonly abbreviated as DSP, a demand side platform allows digital advertisers to run campaigns across various publishers and media sources. Ads are purchased — and later,...
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Tapping new tech helps marketers matchmake rare disease drugs for elusive patients
Treating rare diseases is challenging enough, so you can imagine how difficult it is to reach the right healthcare audiences with info about specialty treatments. In...
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DeepIntent Audience Marketplace Overview
Audience Marketplace is the industry’s first and only cookieless-by-design healthcare data ecosystem, giving marketers the flexibility to immediately activate custom...
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DeepIntent Receives Patent for Technology that Enables Marketers to Reach Precise Patient Populations in a HIPAA-Compliant, Privacy-Safe Manner
DeepIntent’s Patient Modeled Audiences Solution Uses Industry’s Most Comprehensive Real-World Clinical Datasets to Precisely Reach Patient Populations, Including Those...
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Why 2022 Will Be the Year of the Healthcare Demand Side Platform
Toward the end of every year, I call upon my leadership team to reflect on the year that has passed and the future of our business in the year ahead. Last quarter marked...
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Pharma marketing 2022: More digital shifts for reps, ads and drug launches, plus reputation and the metaverse
What trends can healthcare marketers expect in 2022? In this article for Endpoints News, CEO Chris Paquette discusses how pharma brands will be increasing their investments...
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Five Ways DeepIntent Helped Healthcare Advertisers in 2021
2021 was an exciting year for DeepIntent. To name just a few achievements, we celebrated our fifth anniversary in April, grew our employee headcount from 50 to 180 people...
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DeepIntent Outcomes™ Named by PM360 as One of the Most Innovative Products of 2021
NEW YORK, Dec. 13, 2021 — PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries, has...
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