How We Think

A Newsletter for Healthcare Marketers

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Product Overview

Product Overview: ACR Data and DeepIntent Outcomes™

DeepIntent is the only DSP with LG ACR direct data integration and real-time optimization towards audience quality and script performance, specifically for healthcare marketers. …

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Innovating with intent a pharma-focused CTV forum
Press Release

DeepIntent’s “Innovating with Intent” Summit Highlights the Future of CTV in Pharma

Leading ad tech innovators and thought leaders from companies including Publicis Health Media, LiveRamp, VAB, FreeWheel, DoubleVerify, LG Ads Solutions, and more joined DeepIntent …

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Innovating With Intent CTV Event
Events

Innovating with Intent: A Pharma-Focused CTV Forum

On Thursday, May 5th, DeepIntent hosted a first-of-its-kind event for pharma marketers featuring a dynamic mix of insightful keynotes, panels, and fireside chats on …

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Patient signs in at doctor's office
Press Release

DeepIntent Becomes First Demand Side Platform to Offer a Patient Reach Guarantee

Programmatic campaigns conducted on the DeepIntent platform are now guaranteed to reach verified patient audiences for specific health conditions across CTV, display, and digital …

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white text on orange background that says all about ACR data
Blog Post

All About ACR Data: Your TV Campaign’s Missing Ingredient

Marketers today have access to more data than ever before — generated from so many sources — that can be used to power their …

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This week in healthcare advertising
Blog Post

This Week in Healthcare Advertising: AI’s Impact on Pharma Marketing, The Rise of AVOD Viewing, and FDA Approvals

Staying up to date on every healthcare advertising trend is easier said than done these days, which is why we’re curating a weekly digest …

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ShareThis logo and DeepIntent logo
Blog Post

No More Healthcare Data Silos: Q+A With ShareThis Director of Product Marketing Matt Palmaccio

Data is an essential component of any advertising strategy, and health data is especially valuable for pharma companies who want to reach relevant healthcare …

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Press Release

Fluent Joins DeepIntent’s Audience Marketplace with Permissioned Data for Healthcare Marketers

Self-declared health and wellness data will enable more efficient cross-platform targeting initiatives NEW YORK, March 22, 2022 – Fluent, Inc., a leading data-driven, performance …

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What is differential privacy
Blog Post

DeepIntent Deep Dive: What Is Differential Privacy?

A particularly hot topic at the moment, privacy is a core pillar of healthcare advertising. It is important for both pharma marketers and consumers …

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