How We Think

DeepIntent The Heartbeat 

A Newsletter for Healthcare Marketers

Winner Digiday Media Awards
Press Release

DeepIntent Wins Digiday Media Award for Best Ad Tech Platform

Purposefully built for the pharmaceutical industry, the DeepIntent Healthcare Advertising Platform is proven to drive higher audience quality and script performance NEW YORK, June …

Read More
Convergent TV and the future of healthcare marketing
Blog Post

What Convergent TV Means for the Future of Healthcare Marketing

There’s a $14 billion opportunity at the intersection of healthcare, data, media, and artificial intelligence. And sitting at that intersection is convergent TV, which we …

Read More
DeepIntent
Press Release

DeepIntent Unveils Operating System to Power Pharmaceutical Advertising for CTV Publishers and Platforms

DeepIntent Operating System (DeepIntent OS) allows publishers and platforms to integrate the company’s technology and data into their own media portfolios, improving performance for …

Read More
Case Studies

Revolutionizing Healthcare Advertising: How DeepIntent Outcomes™ Delivers Exceptional Performance for Leading Pharma Brands

Proven to drive audience quality (AQ) and script lift, DeepIntent Outcomes™ is the industry’s fastest measurement solution based on clinical data. Download our eBooklet …

Read More
Driving NBRx and Improving AQ with Outcomes
Blog Post

Driving Scripts and Improving AQ: How DeepIntent Outcomes Delivers for Pharma Advertisers

There are more than 20,000 prescription drugs approved for marketing by the Food and Drug Administration (FDA). And yet, they all have one big …

Read More
senior couple watching TV
Press Release

DeepIntent and Roku Research Reveals 79% of Adults 50+ Stream, Are More Amenable to Advertising Than the General Population

Unveiled at DeepIntent’s second annual Innovating with Intent event, research highlights the opportunities pharma brands have to reach adults 50 and over with relevant …

Read More
Innovating With Intent 2023- The state of convergent TV
Blog Post

The State of Convergent TV: 3 Takeaways from Our Innovating with Intent Event

In its true form, convergence refers to the shift from analog to digital, something that’s been happening for many years. By 2022, Leichtman Research …

Read More
Silver Streamers: A Golden Opportunity for Pharma Advertisers on CTV
Research Report

Silver Streamers: A Golden Opportunity for Pharma Advertisers on CTV

With the rapid rise of streaming in recent years, it’s a common misconception that older audiences are still spending the majority of their viewing …

Read More
Press Release

DeepIntent Ushers the Pharmaceutical Advertising Industry into the Future with TV Convergence-Themed Event

DeepIntent’s second annual pharma Connected TV forum will include speakers from NBCUniversal, Warner Bros. Discovery, Klick Health, the IAB Tech Lab, and more NEW …

Read More