How We Think

DeepIntent The Heartbeat 

A Newsletter for Healthcare Marketers

A digital out-of-home kiosk
Blog Post

3 Ways to Enhance Your Pharma Strategy with Digital Out-of-Home (DOOH)

According to the Out of Home Advertising Association of America, consumers spend 70% of their time outside their homes. For healthcare marketers, digital out-of-home …

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A pop-up box with the question "Ready to go cookieless?"
Blog Post

Two Questions to Ask Your DSP About Going Cookieless

Mastering the cookieless future of digital advertising is a top priority for pharmaceutical brands looking to get or stay ahead. Because even with changes …

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DeepIntent Announces Expansion of Its Publisher Marketplace with New EHR and Endemic Industry Partners
Press Release

DeepIntent Announces Expansion of Its Publisher Marketplace with New Electronic Health Records (EHR) and Endemic Inventory Partners

The addition of Healio and Veradigm enables healthcare brands and agencies to apply real-time data and optimization to valuable media placements. NEW YORK, March …

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Patient and Doctor on TV screen in living room
Blog Post

HCP + DTC: A Deep Dive Into Integrated Campaigns

HCP and DTC marketing may get executed in silos, but everyone intuitively knows the impact on patient health is cumulative. As healthcare marketers learn …

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ID5 Cookieless
Blog Post

Our Guide to Healthcare Advertising in the Cookieless Future

For years now, one of the most pressing topics in the advertising industry has been preparing for the cookieless future. Browsers like Apple’s Safari …

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Switching from linear TV to CTV
Blog Post

Three Considerations for Healthcare Marketers Switching from Linear TV to CTV

For decades, traditional or linear TV has dominated the budgets of pharma advertisers. To meet industry recommendations developed decades ago, which call for audience …

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An older couple watch TV
Blog Post

3 Ways CTV Delivers Strong ROI for Pharma Companies

Pharma companies may have been a little slower in embracing connected TV (CTV) advertising than other verticals, but the industry is certainly making up …

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Four family members sit on a couch and watch TV
Blog Post

5 Tips for the First-Time Programmatic CTV Advertiser

Connected TV (CTV) is one of today’s fastest-growing digital advertising channels. As forecasted by eMarketer, total programmatic CTV ad spend is expected to reach …

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DSP Certified badge
Blog Post

3 Things to Know About Our DSP Certification Program

There are two hurdles every healthcare marketer must face when launching a campaign. The first is finding a healthcare-specific demand-side platform (DSP) that addresses …

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