How We Think

A Newsletter for Healthcare Marketers

Amit Chaturvedi
Press Release

DeepIntent Names Amit Chaturvedi as Chief Operating Officer

Seasoned Executive Brings Expertise with High-Growth Companies as Pharma Programmatic Advertising Spending Dramatically Increases NEW YORK, August 8, 2022 – DeepIntent, the leading healthcare …

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Blog Post

Living in the Cookieless Present: Q+A with ID5 Chief Strategy Officer Joanna Burton

With Google on track to deprecate third-party cookies in Chrome in 2024, marketers are getting ready for the cookieless future. But as Joanna Burton …

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DeepIntent and Matterkind case study: Measuring pharma ad campaigns, proving CTV superiority
Blog Post

How DeepIntent and Matterkind Proved CTV’s Superiority for Measuring Pharma ad Campaigns, Delivering 2X Higher NBRx

The pharmaceutical industry has long favored broadcast television. In fact, linear TV accounted for more than 70% of last year’s ad spend. That’s because …

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Couple using laptop
Press Release

DeepIntent Adds More Leading Data Providers to its Audience Marketplace, Simplifying Pharma Campaign Planning and Optimization

Over two dozen pharma brands and agencies have embraced the industry’s first and only healthcare-specific data marketplace with hundreds of ready-to-activate custom segments NEW …

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Blue binoculars image with an orange bird icon and the word Birdwatching
Blog Post

Birdwatching: The Latest in Cookieless Advertising Tech

Welcome to Birdwatching, where we keep track of all the latest updates related to the avian-themed acronyms of the cookieless advertising world. DeepIntent is …

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What healthcare agencies need to know
Blog Post

3 Things Healthcare Agencies Need to Understand About Digital Advertising

The rapidly evolving digital advertising landscape is forcing healthcare agencies to rethink their strategies for long-term success. Agencies should be connecting the dots from …

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MY CAREER JOURNEY AT DEEPINTENT: CARRIE CRAIGMYLE
Blog Post

My Career Journey at DeepIntent: Carrie Craigmyle

As Director of Talent Acquisition at DeepIntent, I’m excited to kick off a new series that will showcase the phenomenal talent at DeepIntent, offering …

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The DeepIntent Difference
Product Overview

The DeepIntent Difference: One Platform for All Your Advertising Needs

DeepIntent is leading the healthcare industry with data-driven solutions built for the future. We’re innovating at the heart of healthcare and advertising, and powering …

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Prescriptions Over Impressions
Case Studies

Case Study: Prescriptions Over Impressions​: Matterkind and DeepIntent Prove Addressable Media Drives Script Performance and New Patient Starts​

How does addressable media impact script performance? DeepIntent helped one top pharmaceutical company and its agency of record, Matterkind, answer that question with an …

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