How We Think

DeepIntent The Heartbeat 

A Newsletter for Healthcare Marketers

The evolving privacy law landscape
Blog Post

Parsing the Data Privacy Law Landscape: What Updates Mean for Advertisers and Consumers

The data privacy law landscape evolves constantly, which leaves us with two big questions: What does this mean for advertisers? And more importantly, how …

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DeepIntent
Press Release

DeepIntent Releases Bid Efficiency and Announces Commitment to Reduce Carbon Footprint by 168 Metric Tons of Carbon Dioxide Equivalent per Year

Through its new Bid Efficiency feature, DeepIntent has effectively reduced its bid data processing by one-third NEW YORK, February 22, 2023 – DeepIntent, the …

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An older couple watch TV
Blog Post

3 Ways CTV Delivers Strong ROI for Pharma Companies

Pharma companies may have been a little slower to embrace connected TV (CTV) advertising than other verticals, but the industry is certainly making up …

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Image of a person holding a remote
Blog Post

What Nielsen Taught Us: We Need Multiple Metrics for Identity and Campaign Measurement

For decades, Nielsen was the gold standard that advertisers trusted. Its brand name was — and largely still is — synonymous with linear television …

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My Career Journey at DeepIntent with headshot of Morgan Warshaw
Blog Post

My Career Journey at DeepIntent: Morgan Warshaw

“My Career Journey” is an interview series where we showcase the phenomenal talent at DeepIntent, offering insight into the paths that led them to …

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Family watching connected TV
Blog Post

CTV in ‘23: A Collection of 20 CTV Stats You Need to Know

When it comes to the efficiency of connected TV (CTV) advertising, the numbers speak for themselves. The problem is, there are a lot of …

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couple on couch watching tv
Press Release

DeepIntent Celebrates Robust Year-Over-Year Growth as Healthcare Marketers Invest in Digital Channels, Particularly CTV

More than 600 pharmaceutical brands now use DeepIntent to simplify campaign planning, activation, measurement, and optimization NEW YORK, January 11, 2023 – DeepIntent, the …

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5-ways-we're-shaping-the-future-of-healthcare-advertising
Blog Post

5 Ways We’re Shaping the Future of Healthcare Advertising for Pharma

2022 was another action-packed year for DeepIntent, one marked by several key initiatives that have undoubtedly set the foundation for the future of healthcare …

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Audience Marketplace PM360 Most Innovative Products of 2022
Press Release

Audience Marketplace Named by PM360 as One of the Most Innovative Products of 2022

NEW YORK, Dec. 15, 2022 — PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries, …

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