How We Think

DeepIntent The Heartbeat 

A Newsletter for Healthcare Marketers

Audience Marketplace Health data ecosystem
Blog Post

Introducing Audience Marketplace: Driving Innovation with an Industry-Leading Health Data Ecosystem

We have officially announced the launch of our newest innovation, Audience Marketplace, the first and only health data ecosystem featuring ready-to-activate and custom audience …

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Press Release

DeepIntent Launches Audience Marketplace

The release marks the industry’s first and only healthcare-specific data marketplace with ready-to-activate and custom audience segments NEW YORK, Sept. 27, 2021 — DeepIntent, …

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Case Studies

Case Study: DeepIntent Outcomes™ (Audience Quality Algorithm)

With its adaptive, AI-powered machine learning algorithms, DeepIntent Outcomes™ is proven to maximize verified patient reach to grow audience quality (AQ) at the lowest …

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Article

Filling Gaps in the Patient Experience Exposed by COVID

Can ad relevance improve patient trust in pharma? In this article for PM360, DeepIntent’s CEO Chris Paquette argues that targeted consumer advertising can boost …

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Article

Improving the Patient-Provider Relationship with Advertising That’s Actually Relevant

Read more here. A research study conducted by DeepIntent found that nearly 1 in 3 patients don’t feel informed enough about their prescription drug …

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Product Overview

Product Overview: Programmatic Audio Advertising

Reach precise HCP and patient audiences with DeepIntent’s programmatic audio advertising, increasing reach and engagement with the audio content that matters most to your …

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Article

Three Principles For Successfully Scaling A Startup

Ever wonder what it takes to go from a startup to a successful, growth-stage company? In this article for Chief Executive Group, Christopher Paquette …

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Blog Post

Pharma Marketing 101: 5 Things Every Healthcare Marketer Should Know

Pharma marketing is unique. One of the largest industries in the U.S. and the world, it’s also one of the most highly regulated, presenting …

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Article

Three Considerations in Choosing a Healthcare DSP to Future-Proof Your Decision

Healthcare marketers today are challenged with reaching relevant audiences while navigating HIPAA privacy constraints, and as a result, are turning to a new generation …

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