How We Think

A Newsletter for Healthcare Marketers

Product Overview: Patient Modeled Audiences
Reach highly-qualified patient audiences with speed and precision, in a transparent and privacy-compliant way. Download Now
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Marketing to HCPs: Having the Right Data — and Using It Right
Pharmaceutical companies have traditionally reached healthcare providers (HCPs) by sending sales representatives to their offices. But with the pandemic rendering that...
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Why Healthcare Marketers Will Continue To Play A Vital Role In The Vaccine Rollout
A recent University of California, Davis study revealed that one-third of adults in the U.S. are still either unlikely or hesitant to receive the vaccine. In this article...
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Real-World Clinical Data and a Top Team: Building DeepIntent Outcomes
Like any other piece of technology, DeepIntent Outcomes™ began with a problem. Pharmaceutical marketers didn’t have a solution for quickly measuring and optimizing their...
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New Measurement Solutions Are Helping Pharma Marketers Reach Audiences with Greater Accuracy
    Pharma marketers need proper tools to integrate planning, activation, measurement, and optimization as a total package. In this article for PM360, our Chief...
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GumGum Partners With DeepIntent To Bring Healthcare Clients Precise And Performance Driven Campaigns Through Contextual & Unique Ad Formats
    Pharma is one of the most challenging verticals to navigate, with marketers having to comply with restrictions and strict regulations. In this article for...
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DeepIntent Expands Healthcare Marketplace By Integrating Major Supply Sources
Partners with Magnite, Xandr, Pubmatic, and TripleLift; offers zero-fee trading for direct deals delivering higher yields and greater operational efficiency NEW YORK,...
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Case Study: New Patient Starts for Rare Disease Drug
DeepIntent’s Healthcare DSP delivered 9x ROI for one leading pharmaceutical company seeking to increase new patient starts for a prophylactic therapy drug that treats...
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Case Study: Patient Modeled Audiences (30% Higher Audience Quality)
For one biotechnology leader looking for a partner for ongoing campaign support, DeepIntent’s Patient Modeled Audiences delivered 30% higher Audience Quality compared...
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