DeepIntent has been officially certified by Disney for live sports and entertainment advertising, helping redefine what’s possible in real-time, streaming-first media.
Disney recognized the DeepIntent platform for its ability to meet the complex demands of live advertising. As healthcare marketers seek more agile and audience-centric ways to connect with patients and providers, this partnership opens a new frontier for engaging with high-value audiences during premium live content across Disney’s portfolio.
Why Live Matters More Than Ever
Live streaming viewership continues to grow rapidly, and with it, the opportunity to engage audiences during some of their most attentive, emotionally charged moments. Whether it’s a game-winning play or a soon-to-be-iconic pop culture performance, these moments create unique brand resonance, and they happen in real time.
Historically, programmatic advertising struggled to match the dynamic nature of live content. But Disney’s certification sets a new standard for platforms like DeepIntent to scale with demand surges, ingest pre-approved creative in advance, and enable dynamic bidding that reflects real-time shifts in supply and engagement.
What This Means for Healthcare Advertisers
Live advertising has largely been underutilized in healthcare, often due to rigid planning cycles and legacy delivery models that can limit flexibility. This approach has made it challenging to capitalize on the dynamic nature of live events. However, the rise of streaming platforms and programmatic capabilities is prompting a shift. (For instance, connected TV (CTV) offers healthcare brands more flexibility and precision targeting.) The DeepIntent DSP’s Disney certification is a milestone, giving healthcare marketers:
- Real-time responsiveness during spikes in viewership, such as overtime periods or breaking news moments.
- Advanced targeting that’s purpose-built for healthcare, ensuring messages reach the right consumers and providers.
- Greater campaign flexibility through dynamic creative and biddable deals across live sports and entertainment.
With our platform, advertisers can plan and activate campaigns that adapt to live conditions, delivering relevant messages exactly when they matter most.
A Step Forward in Streaming-First Healthcare Marketing
This partnership with Disney unlocks live inventory that was previously out of reach for healthcare brands. This enhances the ways we deliver on our mission: improving patient outcomes through smarter, more relevant advertising.
We’re excited to continue innovating with partners like Disney and help our clients take full advantage of this new era of live, streaming-first advertising.
Learn more about how Health Intelligent platforms reach relevant audiences with messaging that resonates. Click here.