Smarter, Faster, Transparent Patient Campaign Planning and Activation
On-demand patient audience creation, optimization, and real-time campaign planning based on clinical data, in a privacy-safe way. Only with Patient Planner.
Smarter, Faster, Transparent Patient Campaign Planning and Activation
On-demand patient audience creation, optimization, and real-time campaign planning based on clinical data, in a privacy-safe way. Only with Patient Planner.
Proactively Maximize Audience and Campaign Potential
CREATE
Explore patient populations based on clinically-relevant claims codes, demographics, and media consumption habits, including audience overlap and incremental reach across linear and connected TV
Build custom Patient Modeled Audiences (PMAs) based on claims and consumer data, in a HIPAA-compliant way
OPTIMIZE
Assess audience combinations to create the optimal audience mix that maximizes audience quality at the lowest cost. Compare AQ for PMAs and third-party audiences from your preferred data partners, balance audience size and duplication, estimate total AQ, and more
PLAN
Unify Viewership and Clinical Data for Smarter TV Planning
The only platform integrated with LG ACR data so you can:
+ Understand potential patient reach and overlap across linear and connected TV
+ Quantify the percentage of incremental patients that can be engaged by extending reach to CTV
+ Maximize clinically-relevant reach and improve efficiencies