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CTV Unlocked: A Playbook for Engaging HCPs in the Streaming Era

  • DeepIntent
  • 8-14-2025

HCPs are 115% more likely to watch Connected TV than the general population.

Streaming is now the front door to HCP engagement. This playbook shows you exactly how to use CTV to reach them with scale, precision, and measurable impact.

What you’ll learn:

    • Where and how to connect with HCPs through CTV and complementary OLV strategies.
    • Creative and targeting tactics designed for lean-back and lean-forward viewing modes.
    • How to link CTV impressions to real clinical outcomes like verified reach and script lift.

 

Complete the form to download the CTV Playbook.

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