Guide HCPs from Awareness to Action with Sequential Messaging
Pharmaceutical advertising is a critical part of the information landscape for today’s healthcare providers (HCPs). According to a study conducted by MAGNA Media Trials ...
Pharmaceutical advertising is a critical part of the information landscape for today’s healthcare providers (HCPs). According to a study conducted by MAGNA Media Trials ...
As upfront season kicks off, media buyers across industries are recalibrating their video strategies, determining both how much to spend and where to spend ...
In a vibrant session at AdLab 2025, a panel of industry leaders explored how endemic publishers are adapting to a rapidly evolving programmatic landscape. ...
Pharma advertisers have long relied on TV for its unmatched scale and storytelling power. But as viewing habits evolve and demand for measurable results ...
At AdLab 2025, one highly anticipated panel brought together experts to discuss how bridging real-time optimization of claims and media data is driving a ...
With the launch of DeepIntent Cortex™, healthcare marketers are empowered with real-time intelligence, AI-driven decision-making, and a reimagined user experience. DeepIntent Cortex is built ...
At AdLab 2025, the opening panel set the tone for a year defined by acceleration and reinvention in healthcare marketing. Moderated by Kinara Co-Editor ...
If there was one prevailing sentiment across the seven panel discussions at AdLab 2025 this week, it was that healthcare marketing is at a ...
In the complex world of healthcare marketing, reaching healthcare providers (HCPs) is only step one. Today’s marketers need to prove how digital engagement connects ...