Sun Pharma and its agency of record Fingerpaint wanted to raise awareness for ILUMYA, and sought out a digital media solution capable of accelerating patient reach while maximizing media efficiencies.
Using Patient Modeled Audiences to plan their campaign and activate it across CTV, online video, and digital, as well as DeepIntent Outcomes to measure and optimize performance, they were able to increase verified patient reach by 5.7x while decreasing the cost-per-verified-patient by 83%.
Bill Veltre, EVP and Head of Media at Deerfield, joins healthcare advertising leader John Mangano on Deep to share sharp insights from a career spanning agencies, brands, and the frontlines of healthcare marketing. From mastering the art of bite-sized content for distracted audiences to building authentic partnerships between clients, agencies, and partners, Bill unpacks what it […]
HCPs are 115% more likely to watch Connected TV than the general population. Streaming is now the front door to HCP engagement. This playbook shows you exactly how to use CTV to reach them with scale, precision, and measurable impact. What you’ll learn: Where and how to connect with HCPs through CTV and complementary OLV strategies. […]
In this episode of Deep: The Health Marketing Podcast, healthcare marketing leader John Mangano sits down with Jameson Fleming, Editor in Chief of MM+M, to explore how his journey from sports journalism to pharma media informs his perspective on health advertising. Drawing from his experience at CBS Sports, Adweek, and now MM+M, Jameson shares his […]
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