A leading biotechnology company and its agency wanted to raise awareness for a leading specialty pharmacy drug. They looked to DeepIntent Outcomes™ to help grow their reach among verified patients and optimize the performance of their CTV and online video campaigns.
HCPs are 115% more likely to watch Connected TV than the general population. Streaming is now the front door to HCP engagement. This playbook shows you exactly how to use CTV to reach them with scale, precision, and measurable impact. What you’ll learn: Where and how to connect with HCPs through CTV and complementary OLV strategies. […]
In this episode of Deep: The Health Marketing Podcast, healthcare marketing leader John Mangano sits down with Jameson Fleming, Editor in Chief of MM+M, to explore how his journey from sports journalism to pharma media informs his perspective on health advertising. Drawing from his experience at CBS Sports, Adweek, and now MM+M, Jameson shares his […]
In this Season 2 kickoff of Deep: The Health Marketing Podcast, healthcare marketing leader John Mangano sits down with Holly Dunn, Managing Partner at Havas Media Network, to explore one of the most pressing issues in healthcare today: how to reach underserved and underrepresented patient populations. Holly shares how systemic gaps in healthcare access, from rural health deserts […]
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