After recently extending its cookie deprecation timeline for the third time, Google has announced that it will move in a different direction. Instead of deprecating
Precision is currency in the rapidly changing world of health advertising, especially for pharma brands seeking to drive vaccine awareness. Vaccine campaigns—for both communicable and
Last week marked the official launch of The DeepDive, a brand-new destination for health advertising insights, education, and community. The DeepDive shares actionable health intelligence
Advertising with linear TV is expensive, but it can be even more costly for pharma brands. A lack of user-level data can translate to higher
You probably didn’t need another reminder that the election is coming up. As usual, political campaigns are poised to dominate media in the U.S.—and when
As health marketing undergoes rapid disruption around privacy and identity, delivering personalized messaging at scale becomes a steeper challenge—and an even more important goal. It