Health marketing goes far beyond traditional advertising tactics. Our industry demands a unique understanding of medical knowledge, regulatory compliance, and cutting-edge digital strategies. That’s why we recently launched the DeepIntent Digital Health Marketing Certification, an online program designed to empower health marketers with the essential knowledge and tools needed to excel in today’s dynamic environment.
What Sets This Certification Apart?
Few digital marketing certifications delve into the specific challenges and opportunities health marketers face. Our certification goes beyond general digital marketing principles, focusing on four areas critical for success in this unique industry:
1. Pharma 101: Gain an essential understanding of the pharmaceutical landscape, including guidelines, industry terminology, data evaluation, and unique marketing considerations.
2. Pharma Measurement: Learn how to define, track, and optimize key performance indicators (KPIs) relevant to healthcare campaigns (e.g., script lift, patient reach, and brand awareness).
3. CTV 101: Discover the power of connected TV (CTV) advertising to reach healthcare audiences and learn best practices for creating and executing effective CTV campaigns.
4. Privacy & Addressability: Explore the future of addressability while learning the intricacies of health privacy regulations. Discover innovative strategies for targeting and engaging healthcare audiences in a privacy-first world.
Is Our Digital Health Marketing Certification Right for You?
Our program has four key benefits:
- Gain a competitive edge. Set yourself apart in the competitive digital health marketing field with a specialized certification that builds your expertise.
- Expand your skill set. Acquire the skills needed to plan, execute, and measure successful healthcare marketing campaigns in the digital age.
- Showcase your expertise. Upon successful completion, you’ll receive an exclusive badge to share on LinkedIn, showcasing your achievement to your professional network.
- Jump in no matter what your background is. This certification is open to all health marketers, regardless of your experience level or background. The online format allows you to learn at your own pace, fitting the coursework around your own schedule.
The health marketing landscape is constantly evolving. Enrolling in the Digital Health Marketing Certification ensures you’re at the forefront of this competitive field and equipped to succeed.
Ready to earn your badge? Sign up to access the program today!