In the complex world of healthcare marketing, reaching healthcare providers (HCPs) is only step one. Today’s marketers need to prove how digital engagement connects to real-world outcomes— like script lift—but doing that reliably requires the right tools.

A new capability within DeepIntent Outcomes™ is helping to close that gap. The HCP+ Site Visitation Dashboard connects the dots between HCPs’ digital behaviors and real-world prescribing activity. For marketers under increasing pressure to demonstrate ROI and optimize campaigns in real time, HCP+ offers a much-needed layer of clarity and control.

See Who’s Engaging—and What They Do Next

While many marketers track website traffic, few have a clearer view into who is actually visiting—let alone how that engagement translates into prescribing behavior. HCP+ changes that.

By seamlessly linking NPI-based site visitation data with new patient starts, prescription refills, and total prescriptions, HCP+ enables marketers to move beyond assumptions and make smarter, evidence-based decisions. It identifies which site visitors are HCPs, maps them to target lists and specialties, and analyzes the touchpoints that drove them to the site in the first place. 

Turn Insights Into Impactful Strategy

With HCP+, brands and agencies can: 

• Distinguish HCPs from general site traffic, to better evaluate reach, relevance, and impact.
• Analyze traffic sources to identify which media channels, publishers, and keywords drive the most valuable engagement.
• See how different specialties and competitors are engaging with content.
• Measure performance by specialty or target list, unlocking optimization opportunities across campaigns.
• Connect digital activity to script lift, validating strategy and spend.

These insights represent a direct line to more informed decisions and more impactful engagement.

Optimize Your Tools for Pharma

HCP+ isn’t just another analytics tool. It’s designed with the unique needs of healthcare marketers in mind. By integrating site analytics directly within DeepIntent Outcomes, it gives advertisers a unified view of media performance, HCP behavior, and results. 

Without adding any complexity or cost, you can use it to:

• Optimize a new campaign.
• Evaluate partner performance.
• Understand how your target HCPs interact with your brand.

Close the Loop Between Engagement and Impact

For healthcare marketers, getting a clear view of the full HCP engagement journey has long been a challenge—and a central goal. Connecting the dots between digital touchpoints and prescribing behavior makes it easier to refine strategy, elevate performance, and deliver stronger outcomes across the board. 

Want to discover more tools that drive scaled HCP campaigns? Click here.