Healthcare advertising works best when it’s both precise and efficient. That’s why we’re excited to announce a direct partnership with PurpleLab, bringing their high-quality audiences into the DeepIntent Audience Marketplace.

This integration gives marketers faster, easier access to PurpleLab’s audiences, delivering better performance, greater scale, and sharper precision within a seamless workflow. For advertisers, that means smarter insights, stronger reach, and improved audience quality. For a partner like PurpleLab, it’s a chance to show just how powerful their data can be.

Early Testing: Strong Performance Gains

In side-by-side tests, directly integrated PurpleLab audiences outperformed traditional activations across therapeutic categories. On average, initial testing showed a 5% increase in Unique Reach as well as:

These results reflect the value of reducing barriers between data and activation, enabling marketers to reach more verified patients and providers with greater precision and less waste.

PurpleLab sees the collaboration as a way to unlock the full potential of their audience data. “Working directly with DeepIntent allows us to activate our audiences with unmatched precision and scale,” PurpleLab’s Scott Ronay, VP, Business Development & Sales for Advertising Solutions said. “The early performance lifts validate our shared approach: higher verified patient reach, stronger audience quality, and more meaningful outcomes for healthcare marketers.”

Building a Collaborative Data Ecosystem

This partnership with PurpleLab is part of a broader initiative at DeepIntent to forge deeper, direct integrations with leading data partners. With data sources brought closer to the point of impact, health marketers minimize signal loss, accelerate time-to-activation, and establish real-time feedback loops between partners and clients. The result is audiences that improve continually, delivering smarter targeting, stronger reach, and greater efficiency with every campaign.

This two-way flow of intelligence creates value at every level:

• Increased audience quality and verified patient and provider reach
• Reduced inefficiencies and media waste, ensuring budgets work smarter
• More relevant messages delivered to consumers and HCPs when and where they are most receptive

As Natalie Marcuso, SVP of Data Partnerships at DeepIntent, explains, “When we create real-time, feedback loops with our data partners, the benefits are immediate for our clients. Campaigns get smarter, faster. Audiences become more accurate and efficient. And ultimately, patients and providers receive more relevant health information that leads to better outcomes. This is what collaboration in healthcare advertising should look like.”

Looking Ahead

PurpleLab has long been a leader in healthcare audience innovation, and this partnership offers an even larger stage to demonstrate the value of its data. They share our belief that the mission of healthcare advertising is to improve health outcomes and that collaboration is the way to get there.

At its core, this integration is about acceleration. Because when intelligence flows both ways, everyone moves faster, and the entire value chain becomes stronger.