Deep Episode 2: How Using All Available Datasets Saves Lives

In this episode, John Mangano sits down with Mike Caruso, the Head of Biddable Media at SSCG, to discuss the evolving landscape of health marketing, focusing on integrated data solutions, developing partner relationships, and the AI-focused progress achieved by his organization. Mike shares insights into how his team is leveraging data and technology to create innovative solutions for their clients, aiming for higher success rates and better health outcomes.

Share this Post

Related Articles

Healthcare advertising works best when it’s both precise and efficient. That’s why we’re excited to announce a direct partnership with PurpleLab, bringing their high-quality audiences into the DeepIntent Audience Marketplace. This integration gives marketers faster, easier access to PurpleLab’s audiences, delivering better performance, greater scale, and sharper precision within a seamless workflow. For advertisers, that […]

 What happens when a marketer who’s led powerful campaigns in fast-moving industries like CPG, retail, and financial services brings that experience to pharma? Erin Nocito, Executive Director and Head of Global Media at Amgen, shares how she’s turned healthcare’s famously complex rulebook into a platform for creativity, purpose, and impact. In this episode, Erin […]

TV has entered a new era. Streaming is the norm, and Free Ad-Supported TV (FAST) is the fastest-growing way people watch. For healthcare marketers, this trend represents a chance to reach patients and providers in a premium channel built for both scale and precision. That’s why we’re proud to introduce the HealthFirst™ FAST Package, part […]

Never Miss New Insights

Sign up for the newsletter to ensure our latest whitepapers, research reports, and more are delivered to your inbox.