In this bonus episode of Deep: The Healthcare Marketing Podcast, host John Mangano sits down with DeepIntent Founder and CEO Chris Paquette for a candid, wide-ranging conversation on the future of healthcare marketing—and what it means to get it right.
Chris shares the story of how his unique background led to the creation of DeepIntent. He explains how healthcare advertising is transforming through Health Intelligence™—a combination of real-time data, programmatic media, and AI that delivers smarter, more relevant campaigns.
From the rise of patient empowerment to the challenges of data fragmentation and media scale, Chris offers practical insights and a bold vision for the years ahead. You’ll also hear how the industry can create more n-of-one experiences, why personalization must be privacy-safe, and what pharma innovation teams should focus on right now.