Research shows that a cross-channel strategy is essential to the pharma media mix, especially as TV viewership shifts from linear to streaming. For healthcare marketers,
Pharmaceutical advertising is a critical part of the information landscape for today’s healthcare providers (HCPs). According to a study conducted by MAGNA Media Trials and
As upfront season kicks off, media buyers across industries are recalibrating their video strategies, determining both how much to spend and where to spend it.
In a vibrant session at AdLab 2025, a panel of industry leaders explored how endemic publishers are adapting to a rapidly evolving programmatic landscape. The
Pharma advertisers have long relied on TV for its unmatched scale and storytelling power. But as viewing habits evolve and demand for measurable results grows,
At AdLab 2025, one highly anticipated panel brought together experts to discuss how bridging real-time optimization of claims and media data is driving a new