• 01-04-2022

Pharma marketing 2022: More digital shifts for reps, ads and drug launches, plus reputation and the metaverse

What trends can healthcare marketers expect in 2022?

In this article for Endpoints News, CEO Chris Paquette discusses how pharma brands will be increasing their investments in connected TV to reach healthcare audiences across all age groups.

Read more here.

More News

Article
What Pharma Marketers Are Saying About CTV This Upfronts Season
5-1-2025
As upfronts season kicks off, media buyers across industries are recalibrating their video strategies, determining both how much to spend and where to spend...
Read More
Article
The Future of Endemic Publishers and Programmatic
4-25-2025
In a vibrant session at AdLab 2025, a panel of industry leaders explored how endemic publishers are adapting to a rapidly evolving programmatic landscape....
Read More
Article
CTV Is Rewriting the Rules of Pharma Upfronts. Are You Ready?
4-18-2025
Pharma advertisers have long relied on TV for its unmatched scale and storytelling power. But as viewing habits evolve and demand for measurable results...
Read More