• 06-02-2021

New Measurement Solutions Are Helping Pharma Marketers Reach Audiences with Greater Accuracy

 

 

Pharma marketers need proper tools to integrate planning, activation, measurement, and optimization as a total package.

In this article for PM360, our Chief Strategy Officer Jennifer Werther discusses how new solutions are helping healthcare marketers overcome challenges with measurement and reporting to optimize their future campaigns.

Read more here.

More News

Article
Using Technology to Advance Health Equity: A New Solution for Reaching Underserved Communities
6-27-2025
Despite years of progress in healthcare innovation, too many patients in North America still face barriers to care that stem not from biology, but...
Read More
Article
6 Healthcare Marketing Takeaways from Cannes Lions 2025
6-27-2025
Last week, Cannes Lions 2025 brought together the global advertising industry for a week of high-profile programming, creative celebration, and perhaps most importantly, meaningful...
Read More
Article
Why DTC Pharmaceutical Advertising Shouldn’t Be Banned
6-18-2025
Last week, a new bill called the “End Prescription Drug Ads Now Act” was introduced in Congress, aiming to ban nearly all direct-to-consumer (DTC)...
Read More