• 06-02-2021

New Measurement Solutions Are Helping Pharma Marketers Reach Audiences with Greater Accuracy

 

 

Pharma marketers need proper tools to integrate planning, activation, measurement, and optimization as a total package.

In this article for PM360, our Chief Strategy Officer Jennifer Werther discusses how new solutions are helping healthcare marketers overcome challenges with measurement and reporting to optimize their future campaigns.

Read more here.

More News

Article
Why Data Choice Matters in Pharmaceutical Advertising
6-12-2025
In pharmaceutical marketing, data is the foundation for strategy, targeting, and measurement. As marketing becomes increasingly data-driven—and more data becomes available than ever before—the...
Read More
Article
Empowered Voices: Women Driving Innovation in Healthcare Marketing
5-23-2025
AdLab 2025’s final panel brought together top healthcare marketing leadership to discuss the groundbreaking, women-led innovations shaping our industry, and how women leaders are...
Read More
Article
How Health Intelligence™ Is Advancing Health Equity through Smarter Advertising
5-23-2025
In an age when information overload and medical misinformation are rampant, ensuring equitable access to accurate, timely health information has never been more urgent....
Read More