Looking Beyond Linear: How Pharma Marketers Can Capitalize on Connected TV 2022

Senior couple sitting on sofa and watching television show at home.

Streaming is having a moment in the sun, and of course, advertisers are right there basking in its glow. We’ve seen a huge uptick in clients running connected TV (CTV) campaigns on our platform, and as healthcare advertisers increasingly embrace this exciting channel, we’re here to help them capitalize on its incredible value.

We’ve written our latest whitepaper, Looking Beyond Linear: How Pharma Marketers Can Capitalize on Connected TV in 2022, along with a diverse group of strategic partners that includes LG Ads Solutions, Matterkind, FreeWheel, LiveRamp, Tubi, and the Video Advertising Bureau (VAB).

Download the whitepaper to see the campaign data behind our CTV success stories, and read predictions from our leadership and partners.

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