Is that drug ad for me? People pay more attention to pharma DTC for familiar conditions, study finds

When pharma ads are relevant, they drive patient action.

In this article, Endpoints News highlights the findings from DeepIntent’s research study on patient attitudes towards pharmaceutical ads and features commentary from SVP of Marketing Marcella Milliet Sciorra.

Read more here.

More News

Article
Empowered Voices: Women Driving Innovation in Healthcare Marketing
AdLab 2025’s final panel brought together top healthcare marketing leadership to discuss the groundbreaking, women-led innovations shaping our industry, and how women leaders are...
Read More
Article
How Health Intelligence™ Is Advancing Health Equity through Smarter Advertising
In an age when information overload and medical misinformation are rampant, ensuring equitable access to accurate, timely health information has never been more urgent....
Read More
Article
AI in Healthcare Marketing: 5 Takeaways from Industry Leaders at AdLab 2025
One of the most exciting conversations at AdLab 2025 was the panel, “AI in Health Marketing: Real-World Strategies, Use Cases, and Ethics.” As AI...
Read More