Improving the Patient-Provider Relationship with Advertising That’s Actually Relevant

Read more here.

A research study conducted by DeepIntent found that nearly 1 in 3 patients don’t feel informed enough about their prescription drug options before speaking with a medical professional.

In this article for Healthcare Business Today, Chief Strategy Officer Jennifer Werther writes about how ad relevance can change this and help grow the relationship between patients and their providers.

Read more here.

More News

Article
AI in Healthcare Marketing: 5 Takeaways from Industry Leaders at AdLab 2025
One of the most exciting conversations at AdLab 2025 was the panel, “AI in Health Marketing: Real-World Strategies, Use Cases, and Ethics.” As AI...
Read More
Article
Real-Time, Impression-Level Optimization is the Gold Standard for Healthcare Advertising
Not all optimization is created equal, especially in healthcare advertising, where a marketer’s level of precision can directly impact patient outcomes. As our industry...
Read More
Case Study: Connected TV (on-target reach)
Article
Case Study: Unlocking Greater Cross-Channel Reach with CTV Frequency Management
Research shows that a cross-channel strategy is essential to the pharma media mix, especially as TV viewership shifts from linear to streaming. For healthcare...
Read More