Pharma is one of the most challenging verticals to navigate, with marketers having to comply with restrictions and strict regulations.
In this article for MarTechSeries, global tech company GumGum announces their partnership with DeepIntent, giving advertisers the ability to pair DeepIntent’s unique data and technology with GumGum’s precise contextual capabilities to boost campaign performance and reach key audiences specific to pharma and healthcare.
Read more here.
Many advertisers control their campaign strategy and data through a #DSP. In the latest article for ClickZ.com, our Chief Strategy Officer Jen Werther discusses how a self-service approach can help advertisers control their ad buys, increase transparency, and simplify workflows.
Read MoreMany advertisers control their campaign strategy and data through a #DSP. In the latest article for ClickZ.com, our Chief Strategy Officer Jen Werther discusses how a self-service approach can help advertisers control their ad buys, increase transparency, and simplify workflows.
Read MoreMany advertisers control their campaign strategy and data through a #DSP. In the latest article for ClickZ.com, our Chief Strategy Officer Jen Werther discusses how a self-service approach can help advertisers control their ad buys, increase transparency, and simplify workflows.
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