DeepIntent Fine-Tunes Tech to Optimize Ad Campaigns, Boost Script Lift

DeepIntent announced it has received a patent for its DeepIntent Outcomes™ technology, a platform that aims to increase script lift and boost business outcomes for marketers.

In this article for MM+M, DeepIntent’s CEO Chris Paquette highlights how DeepIntent has integrated measurement capabilities directly into the platform, and uses machine learning to optimize pricing and targeting in real time.

Read more here

More News

Article
Guide HCPs from Awareness to Action with Sequential Messaging
Pharmaceutical advertising is a critical part of the information landscape for today’s healthcare providers (HCPs). According to a study conducted by MAGNA Media Trials...
Read More
Article
What Pharma Marketers Are Saying About CTV This Upfront Season
As upfront season kicks off, media buyers across industries are recalibrating their video strategies, determining both how much to spend and where to spend...
Read More
Article
The Future of Endemic Publishers and Programmatic
In a vibrant session at AdLab 2025, a panel of industry leaders explored how endemic publishers are adapting to a rapidly evolving programmatic landscape....
Read More