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The health advertising industry is constantly being disrupted. Marketers are challenged with improving patient outcomes while navigating a complex privacy landscape, the deprecation of third-party cookies, and new technologies like generative AI.

This year’s AdLab Health Marketing Summit provided a forum for healthcare, pharma, and ad tech experts to collaborate on charting our path forward.

With an overarching focus on the future of personalization, AdLab explored such topics as: 

Experimenting with integrated campaigns 

Balancing business goals and regulatory uncertainty

Inspiring innovation with data and technology

Creating the Future of Health Advertising – Together

Expert Insights from Industry Leaders

Blog Post
AdLab Recap: How Innovation and Interoperability Will Enable Personalized Advertising
As health marketing undergoes rapid disruption around privacy and identity, delivering personalized messaging at scale becomes a steeper challenge—and an even more important goal. It isn’t just about “selling” more products. It’s about finding new ways to reach people and improve health outcomes. At AdLab Health Marketing Summit, DeepIntent Founder...
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Blog Post
Redefining Leadership: Empowering Women in Health, Advertising, and Technology
This year’s AdLab Health Marketing Summit culminated in a panel discussion about women in the health marketing industry, the challenges they’ve met, and opportunities for men and women alike to be there for their colleagues. “Redefining Leadership: Empowering Women in Health, Advertising, and Technology” was moderated by DeepIntent Chief Revenue...
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Blog Post
AdLab Recap: Advancing Addressability, Preserving Privacy
Attendees at AdLab Health Marketing Summit identified privacy as a top concern, and it’s no wonder why. Health marketers must contend with new state privacy laws that are introduced yearly. Amid all this change, how can we precisely reach clinically relevant audiences? Experts convened to answer just that in our...
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Chairs in front of a screen with the AdLab logo
Blog Post
As Said at AdLab: The Current State of Health Advertising from the Marketer’s POV
Healthcare marketers today are navigating rapid change. Reshaping the industry as we know it, new privacy laws and technologies like generative AI create an air of uncertainty around health advertising’s next era. Last week, DeepIntent’s AdLab Health Marketing Summit brought healthcare, pharma, and ad tech leaders together to explore vital...
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Three panelists onstage
Blog Post
Integrated Campaigns: Marketing as the Ultimate Social Experiment
On April 9, DeepIntent assembled leaders from across the pharma, marketing, and ad tech industries at AdLab Health Marketing Summit to address our current moment of transformation and the questions that define it. The second panel of the day brought together Omnicom Health Group CEO Matt McNally and Natalie Mancuso,...
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An Interactive, Engaging Event

AdLab 2024 | Redefining Leadership: Empowering Women in Health, Advertising, and Technology

Watch as we redefine leadership paradigms and empower women to shape the future of leadership, transcending gender barriers and fostering inclusive, equitable environments.

Meredith Carber, Associate Director, Media Planning and Execution, Sanofi
Kristy Quagliariello, VP, Programmatic, Klick
Melissa Gordon-Ring, Global President, Health, Initiative
Moderated by Lisa Kopp Johnson, CRO, DeepIntent