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The health advertising industry is constantly being disrupted. Marketers are challenged with improving patient outcomes while navigating a complex privacy landscape, the deprecation of third-party cookies, and new technologies like generative AI.

This year’s AdLab Health Marketing Summit provided a forum for healthcare, pharma, and ad tech experts to collaborate on charting our path forward.

With an overarching focus on the future of personalization, AdLab explored such topics as: 

+  Experimenting with integrated campaigns 

+  Balancing business goals and regulatory uncertainty

+  Inspiring innovation with data and technology

Creating the Future of Health Advertising – Together

"There’s just so much happening at the same time this year. I feel like we’re trying to solve this together. That gives me encouragement that we’re not alone."
ELLIE KWONVP, ADDRESSABLE MEDIA, KINESSO
“Be ready for the tomorrow that’s coming.”
ANDREW CASALEPRESIDENT AND CEO, INDEX EXCHANGE
“Every pharma marketer and organization is in a state of change. Everyone is trying to learn and move faster than ever.”
MELISSA GORDON-RINGGLOBAL PRESIDENT OF HEALTH, INITIATIVE
“It’s nice to hear that everyone—ad tech, brand, client, agency—we’re all working together on all the challenges.”
ALAN SYSENIOR MANAGER OF BRAND SAFETY AND MEDIA OPERATIONS, JOHNSON & JOHNSON
“This is precisely the time when innovators and experts of our industry must come together to create a powerful vision for our future — one that unlocks the opportunity and puts us on a path forward.”
CHRIS PAQUETTEFOUNDER AND CEO, DEEPINTENT
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Expert Insights from Industry Leaders

Blog Post
AdLab Recap: Advancing Addressability, Preserving Privacy
4-26-2024
Attendees at AdLab Health Marketing Summit identified privacy as a top concern, and it’s no wonder why. Health marketers must contend with new state privacy laws that are introduced yearly. Amid all this change, how can we precisely reach clinically relevant audiences? Experts convened to answer just that in our...
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Chairs in front of a screen with the AdLab logo
Blog Post
As Said at AdLab: The Current State of Health Advertising from the Marketer’s POV
4-19-2024
Healthcare marketers today are navigating rapid change. Reshaping the industry as we know it, new privacy laws and technologies like generative AI create an air of uncertainty around health advertising’s next era. Last week, DeepIntent’s AdLab Health Marketing Summit brought healthcare, pharma, and ad tech leaders together to explore vital...
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Three panelists onstage
Blog Post
Integrated Campaigns: Marketing as the Ultimate Social Experiment
4-18-2024
At last week’s AdLab Health Marketing Summit, DeepIntent assembled leaders from across the pharma, marketing, and ad tech industries to address our current moment of transformation and the questions that define it. The second panel of the day brought together Omnicom Health Group CEO Matt McNally and Natalie Mancuso, who...
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Chris Paquette giving a presentation in front of an audience
Blog Post
The Future of Personalization in Health Advertising: Our Top 3 Takeaways from AdLab
4-12-2024
In the fast-paced world of health marketing, leaders are on the hunt for innovations that improve their campaigns and patient outcomes. They know that strengthening a campaign means personalizing it. As a marketer, how do you achieve deeper personalization? This week’s AdLab Health Marketing Summit raised some bold ideas—and highlighted...
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An Interactive, Engaging Event

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Adlab 2024: Redefining Leadership Empowering Women in Health, Advertising, and Technology

Watch as we redefine leadership paradigms and empower women to shape the future of leadership, transcending gender barriers and fostering inclusive, equitable environments.

Featuring:
Meredith Carber, Associate Director, Media Planning and Execution, Sanofi
Kristy Quagliariello, VP, Programmatic, Klick
Melissa Gordon-Ring, Global President, Health, Initiative
Moderated by Lisa Kopp Johnson, CRO, DeepIntent