6 Compliance Tips for California Privacy Rights Act (CPRA)

The California Consumer Privacy Act (CCPA) will become operative on January 1, 2023, and preserves the rights of Californians with regard to the collection of their personal data.
In this article for CMS Wire, DeepIntent’s Director of Data Privacy & Legal Affairs Yashina Burns talks about the importance of businesses labeling personal information as sensitive or non-sensitive. Read more here.

More News

Case Study: Connected TV (on-target reach)
Article
Case Study: Unlocking Greater Cross-Channel Reach with CTV Frequency Management
Research shows that a cross-channel strategy is essential to the pharma media mix, especially as TV viewership shifts from linear to streaming. For healthcare...
Read More
Article
Guide HCPs from Awareness to Action with Sequential Messaging
Pharmaceutical advertising is a critical part of the information landscape for today’s healthcare providers (HCPs). According to a study conducted by MAGNA Media Trials...
Read More
Article
What Pharma Marketers Are Saying About CTV This Upfront Season
As upfront season kicks off, media buyers across industries are recalibrating their video strategies, determining both how much to spend and where to spend...
Read More