Filling Gaps in the Patient Experience Exposed by COVID
by
DeepIntent
Can ad relevance improve patient trust in pharma?
In this article for PM360, DeepIntent’s CEO Chris Paquette argues that targeted consumer advertising can boost the patient experience as well as address some of the gaps exposed by COVID.
Research shows that a cross-channel strategy is essential to the pharma media mix, especially as TV viewership shifts from linear to streaming. For healthcare...
Pharmaceutical advertising is a critical part of the information landscape for today’s healthcare providers (HCPs). According to a study conducted by MAGNA Media Trials...
As upfront season kicks off, media buyers across industries are recalibrating their video strategies, determining both how much to spend and where to spend...
by
DeepIntent
