The Patient Perspective: Evaluating Ad Relevance and Personalization Amid Headwinds

Research Report

We surveyed patients to understand how pharmaceutical ads can influence the decisions they make about their health in a time when advertisers are challenged with reaching the right consumers with relevant messages across screens and devices.

Learn how to make your pharmaceutical ads more memorable and actionable to better engage patients and help them make more informed decisions about their healthcare.

Complete the form to receive an email to download our research report, The Patient Perspective: Evaluating Ad Relevance and Personalization Amid Headwinds.

More Insights

Research Report

Silver Streamers: A Golden Opportunity for Pharma Advertisers on CTV

5-10-2023

With the rapid rise of streaming in recent years, it’s a common misconception that older audiences are still spending the majority of their viewing time...

Research Report

Seeing TV Differently: Patient Views During the CTV Renaissance

5-31-2022

How do patients feel about connected TV? We teamed up with LG Ads Solutions to find out. We surveyed nearly 3,000 of them about how...

How do patients feel about pharmaceutical ads?

Research Report

The Patient Perspective: Paving the Path to Awareness, Ad Relevance and Empowerment

3-23-2021

We surveyed patients to understand how informative and relevant they consider pharmaceutical ads, how these ads inform their decision-making and overall health and wellness journeys,...