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2-6-2018

DeepIntent Expands its Healthcare Division with Key New Hires

Sales and tech teams are bolstered with executives from Time, Inc. and Publicis Media

DeepIntent, the moment-based marketing technology company, continues to expand its New York City headquarters with the expansion of its Healthcare Division. The company has appointed two new executive hires, Chris Colella and Trent Emanuel, to the teams responsible for sales and technology.

Colella joins the DeepIntent team as Senior Sales Director. In this role, he will report directly to Tony Sherry, vice president of agency partnerships at DeepIntent, and work closely with agencies and healthcare marketers helping them address their digital marketing needs. Previously, Colella held the title of Digital Account Director at Time Inc., focusing on the healthcare industry. In this position, he drove significant ROI for his healthcare clients. He has held other notable positions in the healthcare field at Merkle, Epsilon and 4INFO. He began his healthcare career at Quality Health, overseeing several HCP and DTC advertising campaigns.

“Chris brings a deep knowledge of the pharmaceutical industry and extensive experience working with top pharma and healthcare brands,” said Sherry, “He will be an immediate asset for the DeepIntent team, as we continue to work with advertisers in designing programs that maximize ROI.”

Emanuel joins as Senior Programmatic Strategist, where he will oversee account management, product development and revenue growth. Most recently, he served as a Solutions Consultant at Publicis Media, where he was responsible for strengthening healthcare clients’ use of first party data and constructing DMP strategies. He has also held senior positions at Amnet Group US. Emanuel reports directly to Chris Paquette, CEO and Co-Founder of DeepIntent.

“We are thrilled to be building out our Healthcare Division, as we continue to offer best-in-class solutions to healthcare brands,” said Paquette, “Trent is a programmatic expert who brings extensive knowledge and valuable insights to our growing team at DeepIntent.”

DeepIntent anticipates continued growth in 2018, with additional employees joining across the healthcare, engineering and data science teams.

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