Tuesday, March 25, 2025 | New York, NY
A new era of healthcare marketing awaits you at AdLab.
Step away from your desk and into a world of Health Intelligence™ as we explore the topics, trends, and tech innovations shaping the future of our industry.
AdLab is a single-day summit packed with actionable insights for marketers of all roles and seniority levels. Learn how leaders at the top pharma brands, healthcare agencies, and ad tech companies are using real-time data, artificial intelligence (AI), and other emerging technologies to navigate an increasingly complex landscape.
Pick up your badge and grab breakfast with us before AdLab kicks off.
Join DeepIntent’s CEO Chris Paquette for a visionary keynote on how AI-driven Health Intelligence is transforming healthcare marketing. Discover how real-time health signals, HIPAA-compliant data collaboration, and custom marketing solutions are reshaping the industry.
Amid the rapid evolution of healthcare and pharma marketing, immense opportunities emerge for innovation and impact. Join industry leaders in a dynamic discussion on 2025 marketing trends, exploring the forces shaping the future of patient engagement, including the rise of AI in healthcare, advancements in data utilization, and the shifting political and privacy landscape surrounding DTC pharmaceutical advertising. Gain valuable insights and strategies to navigate this complex and dynamic environment in 2025 and beyond.
While AI dominates the conversation, its true power comes from the data behind it. This panel explores how bridging real-time optimization of claims and media data is driving a new era of health-intelligent solutions. Learn how agencies and brands leverage clinical insights to pre-optimize reach, precisely target dynamic health audiences, and use actionable insights to enhance performance and build stronger connections with patients and providers across premium omnichannel media.
Every second counts in healthcare marketing. Join DeepIntent and IQVIA Digital as they explore a transformative partnership that closes the time gap between insight and action. Discover how real-time optimization and measurement powered by high-quality clinical data translates into personalized connections, and impactful real-world health outcomes – all while prioritizing data privacy and governance.
As healthcare marketers navigate an increasingly complex digital landscape, endemic publishers play a critical role in delivering high-quality, contextually relevant content to engaged healthcare audiences. This panel will explore how programmatic innovation, AI-driven optimization, and evolving privacy regulations are reshaping the relationship between endemic publishers, advertisers, and programmatic. Industry leaders will discuss strategies to maximize performance, scale, and efficiency while ensuring compliance and maintaining the trusted environments essential for HCP and patient engagement.
Afternoon Session Content
Artificial intelligence is no longer a futuristic concept in healthcare marketing – it’s here, and it’s changing the game. This panel dives deep into the practical applications of AI, exploring how agencies and healthcare companies are leveraging this technology to streamline workflows and achieve tangible results. Discover practical strategies for adopting AI tools, addressing ethical considerations, and overcoming common implementation challenges.
Connected TV (CTV) is rapidly transforming healthcare advertising, offering unparalleled reach, precision, and engagement—but navigating this evolving channel comes with unique challenges. This panel brings together industry leaders from top pharmaceutical brands to discuss the regulatory landscape, measurement complexities, and growing opportunities within CTV. Key topics include:
Join us for an in-depth discussion on how pharma marketers can successfully integrate CTV into their media strategies while balancing innovation, compliance, and performance.
Join us for a discussion highlighting the groundbreaking innovations led by women at the forefront of healthcare and advertising. This panel highlights how women leaders are driving transformative solutions with measurable results, from advancing cutting-edge solutions to improving patient and business outcomes. Be inspired by their impact, the challenges they’ve overcome, and their role in shaping a more innovative and equitable healthcare industry.
Trader Hands-On Training
Be one of the first to learn the essentials of the next major breakthrough in advertising technology – and explore it firsthand. Experience a full demo, hands-on training, and fun giveaways. End the session by earning your badge.
Founder & CEO, DeepIntent
Chris Paquette’s entire career has revolved around the confluence of healthcare, advertising and technology. He is the founder and Chief Executive Officer of DeepIntent, the leading healthcare advertising technology platform built with a core belief that ad tech can measurably improve the lives of patients. Prior to DeepIntent, Paquette earned a degree in Bioengineering from Binghamton University and worked as a data scientist at Memorial Sloan Kettering Cancer Center. Paquette won PM360’s 2020 Trailblazer Vanguard Award and more recently, he was named one of MM&M’s ’40 Under 40′ and PM360’s CEO of the Year in 2022. Outside of the office, he is an avid runner and traveler, and enjoys the outdoors. He currently resides in Miami with his wife, Kelly, his daughter, Sloane, and his dog, Hanalei.
Editorial Director of Kinara and Founding Partner of D4 Content Group
Over the course of a career with stops at MM+M, Ad Age, PRWeek, CBS Sports, AARP, American Way and MediaPost, Larry Dobrow has worked as an editor-in-chief, editorial director, news editor, feature writer and columnist. He currently serves as editorial director of Kinara and is the founding partner of D4 Content Group, a health and wellness media consultancy. Larry is the author of four children’s books and lives with his wife and two children in Northern New Jersey.
Global President, IPG Mediabrands Health
Melissa Gordon-Ring has proudly worked across the Healthcare space for the majority of her 20+ year career in advertising. She began in the consumer world gradually shifting towards DTC and HCP along the way, while leading other businesses across various categories including CPG, Beauty, Food and Shelter. She was most currently the US lead of N2 across both Pharma and Oncology divisions. She passionately believes in providing and supporting the best options for patients along their personal journey, and is active in the healthcare community. She has extensive experience across 20+ disease states and healthcare categories, and enjoys staying up to date with new launches, patient therapies and policy. Melissa’s continued pursuit of excellence and her desire for partnering strategically and effectively with her clients, has enabled her to champion the creation and execution of innovative, patient focused and strategic communication plans that succeed. She brings her strategic thinking skills, contagious enthusiasm, and thought leadership to all that she touches. She is passionate about cultivating and establishing deep client relationships, along with understanding their overall business to help them deliver on what is most critical to them for success. She is an expert in portfolio management and has even flexed her muscles working within strategic planning. Melissa lives in NJ with her husband and 5 (going on 21) year old daughter.
Global CEO, Publicis Health
Matt McNally serves as Chief Executive Officer of Omnicom Health Group (OHG) at Omnicom Group Inc., taking the role in 2022. McNally joined Omnicom with over twenty-five years of leadership experience in the healthcare industry with a diverse background on both the ad agency side of the health business, as well as the client side.
Previously, McNally served as Global President of Dentsu Health. Prior to Dentsu, he served as CEO of Outcome Health, a large healthcare and technology company. While at Outcome Health, McNally helped create new products and service offerings for healthcare providers, patients and large hospital systems delivered at the point of care and through virtual care. McNally also proved his ability to drive profitability and implement new client offerings in his earlier roles as Group President and Chief Media Officer of Publicis Health, President of Publicis Health Media, and Executive Vice President of Digitas Health.
McNally has been named Agency Marketer of the Year by MM&M, one of the 100 most influential people in the life sciences industry by PharmaVoice, one of the 50 Top Health Influencers by PRWeek, and one of the biggest innovators in healthcare marketing today by DTC National. He also was The Leukemia and Lymphoma Society’s Man of the Year. McNally has been on the board of Big Brothers Big Sisters, as well as on the Board of Directors of the Ad Council.
EVP, Innovation, CMI Media Group
Pappas is a catalyst within CMI Media Group to spark and drive innovation forward. He is responsible for bringing new and unique opportunities to clients and works alongside partners to create new offerings, keeping on the cutting edge of technology, media and advertising. Mark has been shaping CMI Media Group’s sports marketing offering connecting all major sports leagues with brands to form unique, genuine partnerships.
Part of his role is as an ambassador for CMI Media Group innovation via regular POVs, whitepapers and onstage presence at major industry events. He has been responsible for many firsts for the pharma marketing industry while at CMI Media Group, stemming from his strong relationships with leading emerging media companies and pharma clients paired with his early-adopter mentality and passion for technology.
Mark has worked in digital marketing and emerging media for over 16 years, including 15 years in the pharmaceutical industry working on a wide range of products from OTCs to biologics. Mark has experience in launching portfolios for multiple clients across many therapeutic areas ranging from immuno-oncology to biologic therapies and beyond.
Chief Analytics Officer, DeepIntent
For more than 15 years, John Mangano has been driving innovation in how the healthcare industry understands the impact of media and marketing technologies on patients and their health outcomes. As Chief Analytics Officer at DeepIntent, Mangano calls on his vast experience to help DeepIntent be the industry-leading demand side platform for planning, activating, and measuring healthcare campaigns.
A frequent speaker at many industry events and conferences, he has even testified at FDA hearings. Mangano has an MBA from the Thunderbird School of Global Management and graduated Magna Cum Laude from the University of Florida. He lives with his wife and daughter in the Washington, D.C., area.
Chief Data & Product Officer, Havas Media Network
Mike Bregman is the Chief Activation Officer of Havas Media North America, where he oversees the data, analytics and martech, and investment disciplines for the North American network. The new division led by Mike more holistically infuses data & technology into the agency’s proprietary Mx planning, communications, and measurement approach. With over 20 years of experience leading data and analytics teams, Mike’s career has focused on building proprietary AI-driven personalization and next best experience engines, bespoke consumer-360 and attribution modeling platforms, and various real-time cross-channel reporting, planning, and media optimization systems.
Prior to joining Havas Media, Mike was with Accenture as the Global Managing Director, leading customer, marketing, and sales analytics within Accenture’s Applied Intelligence unit. In his role, he was responsible for evolving the unit’s offerings and innovative go-to-market strategy across 20 regions.
SVP of Biddable Media, SSCG Media & Omnicom Health Group
Mike Caruso is dedicated to leading his healthcare investment teams to strategize, execute, and report on successful biddable media campaigns in search, social, and programmatic. Leveraging over a decade of healthcare media experience and a diverse background in Account Services, Mike provides custom-tailored solutions and bespoke partnerships for SSCG’s clients. Maintaining a keen eye on the latest developments in media and health, he continues to be a thought leader in the space and was recently recognized as a 2025 MM&M 40 Under 40 honoree.
Global Lead of Media Measurement, Optimization, & Web Analytics, Pfizer
Kate is a marketing sciences professional with vast experience across diverse sectors, including Health and Pharma, CPG, Technology, and Financial Services. She currently leads Media Measurement at Pfizer. Before joining Pfizer, she was the analytics capability lead for Publicis Health Media’s Business Intelligence team, creating impactful media optimization products for Publicis’ pharmaceutical clients across the industry. Kate has developed many new solutions at Publicis to drive transformation within best-in-class industry solutions that advance that use of healthcare data to improve outcomes. With an MBA in Business Analytics, Kate acts a strategic and consultative partner, focused on a data-led practice to enable optimal decisioning.
Outside of work, Kate resides in NJ with her husband Ryan, their son Brooks, and their dog Belle. She enjoys spending time with her family, running, beach days, and summers boating at the NJ Shore.
EVP, Head of Media, Deerfield Group
Bill Veltre is a dedicated leader in healthcare marketing and media, with nearly two decades of industry experience shaped by both personal resilience and professional triumphs. As Executive Vice President and Head of Media at Deerfield Group, he drives innovation and excellence in media strategy. His expertise spans media, creativity, and analytics, honed through pivotal roles at Elsevier, Digitas Health, WPP (CMI), Publicis (PHM), AbbVie, and most recently, as Senior Director of Omnichannel Strategy at BMS. Notably, he led patient marketing for the launch of QULIPTA and spearheaded paid promotion for UBRELVY in the migraine category.
Beginning his career as a first-grade teacher, Bill’s passion for education and communication continues to shape his strategic approach. Outside of work, he enjoys life in Doylestown, PA, with his husband, Matt, an ICU nurse, and their two dogs, spending cherished time at the Jersey shore and with loved ones.
VP, Product Management, DeepIntent
Aaron Fulmer is a seasoned professional with a robust background in product management and leadership roles within the media and technology industries. Currently serving as the Vice President of Product Management at DeepIntent, Aaron demonstrates an impressive track record of cross-functional team leadership and expertise in data analysis. He has been instrumental in driving product strategy and innovation at DeepIntent, a leading healthcare marketing technology company.
Prior to his role at DeepIntent, Aaron held the position of Director of Product, CTV, where he spearheaded initiatives in data analysis and user experience optimization. Aaron has also held positions at Cheddar and CNBC. His passion for innovation and strategic thinking led him to transition into product management roles.
With a reputation for driving results and fostering collaborative environments, Aaron Fulmer continues to make significant contributions to the intersection of media, technology, and product development. His diverse skill set positions him as a dynamic leader in the industry.
Director, MedData Group, IQVIA
Bob Whiting started his career in Digital Advertising in 1998 back when a TV had 6 channels and rabbit ears. Over the past 24 years he has held sales and leadership positions across a range of companies all connected to the digital ad ecosystem. Most recently Bob helped grow MedData Group into a leader in Healthcare data for Programmatic Advertising. MedData Group was sold to IQVIA in 2019 and Bob currently sits on IQVIA’s Digital Media Solutions leadership team. When Bob is not working you can find him on Cape Cod with his wife, 2 kids, and dog Ziggy.
SVP, Strategy, DeepIntent
With more than 25 years of experience in media, marketing, and CRM, Carrie Craigmyle is DeepIntent’s SVP of Strategy. Carrie has spent the majority of her career at media and creative agencies including PHD, an Omnicom Media Group company, where she led healthcare and pharma brands as Managing Director. There, her achievements included the introduction of advanced analytics offerings to GSK’s pharma and OTC clients to accelerate media and creative performance across multi-channel marketing. Carrie’s agency background is invaluable in her role on the Strategy team at DeepIntent, whose clients include top pharmaceutical companies and leading healthcare advertising agencies. DeepIntent is also a perfect fit for Carrie, as her true passion is healthcare and how its evolving intersection with technology and media solutions positively impacts patients and providers. Outside of work, Carrie is a mother to her son Cruz, an avid beachgoer, and perpetually working on home improvement projects.
VP, Strategic Partnerships, Veradigm
Damon Basch is an experienced leader in healthcare technology and strategic partnerships, currently serving as Vice President of Strategic Partnerships at Veradigm® since February 2018. Prior to this role, Damon held various senior positions, including Vice President of Lifescience Marketing Solutions at both Allscripts and Practice Fusion, where contributions were made to enhance healthcare delivery through impactful collaborations with Lifescience companies. Previously, Damon was the Principal and Practice Lead at Incite Partners, LLC, and held executive roles at Wolters Kluwer Health, Basch Consulting, and Applied Clinical Education. With a strong focus on connecting healthcare stakeholders to improve outcomes, Damon’s extensive experience spans across digital media consulting, medical education, and marketing within the healthcare sector.
SVP, Media and Data Strategy, Everyday Health Group
Tom Carr joined the Everyday Health Group in April 2019 and currently serves as SVP, Media and Data Strategy. Tom is a senior executive with over 20 years of experience in digital media within the health vertical. In this role, Tom leads the overall development of the organization’s media and data strategy, and oversees a group of high-performing teams including data engineering, analytics, programmatic, ad operations and business intelligence for the Everyday Health Group.
Prior to joining Everyday Health, Tom was SVP, Director Pharma Analytics for Spark Foundry where he was responsible for the development of pharma client strategy and sell-in of data-driven marketing and analytics. Additionally, Tom spent time at FCBCure, an FCB Health company, where he led Strategic Analytics. Tom also spent 10 years at WebMD where he oversaw the Insights and Analytics team.
Tom received his BS in Marketing from Drexel University in Philadelphia, PA. He lives in New Jersey with his two boys, Brandon and Matthew.
Title, Company
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President, Klick Media
As President of Klick Media, Ray Rosti is focused on building a modern approach to healthcare media. With Omnichannel as his north star, Ray’s mission is to evolve healthcare media away from a siloed capability and towards an integrated component of a full commercialization strategy.
With over 25 years of experience in digital marketing and healthcare, Ray is considered a pioneer in healthcare digital marketing and is frequently quoted in media and health publications such as AdAge, AdWeek, MediaPost, Ad Exchanger, MM+M, Fierce Pharma, and PM360.
Ray is no stranger to building pioneering teams, agencies and solutions in Healthcare media. Prior to Klick, Ray was the Chief Digital Officer at Publicis Health Media, where he led a team of more than 300 professionals in Data Strategy, Digital Activation, and Omnichannel Enablement. Over the past three years, Ray has been pivotal in advancing PHM’s tech and data capabilities, ensuring they align with client needs and agency goals. A highlight of his achievements includes his visionary work on People Cloud Physician, PHM’s platform for HCP planning, activation, and measurement, which earned a PM360 Innovation Award.
Ray played a crucial role in launching PHM in 2013 and has been integral in building expertise in SEO, SEM, Programmatic, and Social Media. His focus on advancing channel strategy and activation, while navigating healthcare regulations and industry dynamics, has been invaluable.
Ray is known for his innovative leadership and deep understanding of the digital landscape. He has a track record of building high-performing teams and new capabilities, always with an eye on delivering greater value for clients.
Chief Technology Officer, DeepIntent
With more than 14 years of experience in engineering, Anton Yazovskiy has focused his career on building solution architecture for a variety of ad tech and martech businesses. As Chief Technology Officer at DeepIntent, the leading health advertising platform, Yazovskiy leads the engineering organization in delivering scalable, high-performing, and high efficiency technology that meets the needs of healthcare marketers. Yazovkiy has a master’s degree in computer science and a bachelor’s degree in engineering from a university in his hometown of Omsk, Russia. He currently lives with his family in Scotch Plains, NJ, and enjoys hiking in his spare time.
Chief Technology Officer, CMI Media Group & Compas
Oleg Korenfeld’s 20+ year professional expertise cuts across all angles of the digital advertising ecosystem – ad technology, demand and supply sides. Recognized as a transformative AdTech leader, Oleg brings deep marketing data and technology experience, holding global executive positions at companies such as GroupM and Publicis. In his role as CTO, he helps CMI Media Group, Compas and their clients continue the momentum of decades of disruptive innovation in media as well as implementation of tech and data best practices on a global scale. He is responsible for overseeing the agencies’ global automation, technology and data strategy and development, while leading the company’s continued innovations in tech-enabled performance and precision media solutions.
SVP, CSA Consulting
Parvati Vaish serves as the Vice President of Analytics at Havas Media Group where she leads a cross-functional team of data specialists. In her role, Parvati drives the creation of smart data & measurement strategy by partnering with leads across strategy, planning, investment and creative to enable best-in-class consumer experiences for a portfolio of global clients.
Since joining Havas Media Group in 2020, Parvati has led the organization’s capability development on the use of attention data & has played a critical role in shaping the application of the organization’s audience platform (Converged) and data strategy in the healthcare sector.
EVP Applied Sciences, Klick
Alfred leads a team of multidisciplinary scientists dedicated to work in the healthcare and life sciences industries. His team brings together behavioral science, medical science, data science, and both hardware and software prototyping to create novel solutions to problems affecting the improvement of human health.
Alfred holds Masters degrees in Physics and Astronomy and is a published contributor to high-performance computer simulations in astrophysics. He is a frequent contributor to industry publications on topics such as artificial intelligence, machine learning, and data science.
President of Advertising Sales, Marketing and Brand Partnerships, Fox Corporation
Jeff Collins serves as President of Advertising Sales, Marketing and Brand Partnerships for Fox Corporation. In this role, he oversees Ad Sales efforts across the company’s Portfolio of brands and platforms, which includes FOX Entertainment, FOX Digital, FOX Sports, FS1, FS2, FOX Deportes, FOX Sports Digital, FOX News Media (consisting of FOX News Channel, FOX Business Network, FOX News Digital, FOX News Audio, FOX News Books and streaming services FOX Nation, FOX News International and FOX Weather), Tubi and TMZ.
Before assuming his current role, Collins served as Executive Vice President of Advertising Sales for FOX News Media since May 2019, overseeing Advertising Sales for all of FOX News Media. During his tenure, he expanded network partnerships as well as created customized opportunities for news, lifestyle and entertainment brands, driving revenue growth across all platforms.
Prior to joining FOX, he was Chief Revenue Officer for Viant Technology, overseeing all revenue for the company and its subsidiaries, including Specific Media, Vindico, Myspace and Xumo. In this capacity, Collins drove the company’s ad tech expansion, including overseeing the 2017 acquisition of mobile ad company Adelphic, and ushered in a massive digital innovation across demand side platforms (DSPs). Additionally, in 2016, Collins helped manage the integration of Viant into the Time Inc. business following their acquisition of the company.
As part of Viant’s senior leadership team, Collins managed a global sales team of 120 across 12 domestic and international offices. He oversaw all business and sales efforts throughout the organization, including managing an operating budget in excess of $40 million. After joining Viant in 2014, Collins was responsible for developing key digital marketing and emerging media strategies, which resulted in the company repeatedly exceeding revenue targets.
Previously, Collins spent 18 years with Turner Broadcasting, where he held sales and leadership positions across many of the Time Warner brands. As Senior Vice President of Sales and Marketing, he oversaw all east coast sales representing 70 percent of the revenue across the CNN properties, including CNN, HLN, CNN Airport and CNN Digital. Throughout his tenure, Collins drove sales and marketing innovation across all of CNN’s core brands, resulting in key partnerships, sponsorships and promotions. Under his guidance, the networks repeatedly exceeded sales expectations while managing a budget of more than $15 million. Additionally, he created and oversaw the strategic positioning of CNN and HLN during the Upfront season and throughout the scatter market and managed the stewardship of senior-level client and agency relationships.
A graduate of the University of Delaware with a degree in political science and minor in economics, Collins began his career with CNN as a sales assistant in 1996.
Director, Omnichannel Analytics & Strategy, Lundbeck
Alice is the Head of Omnichannel Analytics and Strategy at Lundbeck. With over 20 years of experience, her expertise spans Marketing Analytics, Data Management, Performance Measurement, and Omnichannel Optimization. Prior to joining Lundbeck, Alice led Health and Non-Profit Analytics at Merkle, delivering data-driven solutions to clients in pharma, health insurance, hospitals, and non-profits. Drawing from her extensive experience, Alice shapes marketing strategy through precision measurement, process refinement, and focused innovation. She employs advanced analytics to optimize the overall customer experience, ensuring tangible improvements in marketing execution for patients and providers.
Head of Global Media, Amgen
Erin Nocito is Amgen’s Head of Global Media. In this role, Erin oversees all promotional media efforts across the portfolio of Amgen brands. She is responsible for leading media transformation, strategy, operations, and agency management. Prior to Amgen, Erin held media leadership positions at Eli Lilly as well as several top agencies working with many of the world’s largest advertisers.
Chief Revenue Officer, DeepIntent
Lisa Kopp Johnson is a sales executive with over a decade of experience in media and advertising sales leadership. She currently leads the sales organization at DeepIntent as the company’s Chief Revenue Officer. Prior to joining DeepIntent, she served as the SVP of Global Agency Development & Brand Partnerships at Integral Ad Science, where she oversaw global brand partnerships and led the company’s global agency strategy initiatives. Before joining IAS, she was the General Manager of Business Development at The Trade Desk and held sales leadership roles with high-growth companies such as Amobee and Undertone. Lisa currently resides in Chicago with her husband and two children.
Group Director of Integrated Planning, Butler/Till
Nicole Hamlin is a seasoned strategist with a passion for driving digital innovation through authentic audience insights. As the leader of a talented team of planners, she is dedicated to pushing boundaries and achieving tangible results for clients. Nicole’s expertise spans industries such as pharmaceuticals, aesthetics, OTC healthcare, and CPG, showcasing her adaptability and strategic prowess.
Her commitment to excellence has earned her industry recognition, including being named a Medical Marketing & Media Woman to Watch and contributing to multiple Effie award-winning campaigns. A respected thought leader in marketing and advertising, Nicole has been featured in industry publications such as PM360 and MedAdNews, and shared her insights on stages like SXSW. Beyond her role at Butler/Till, Nicole gives back to the industry by serving as an Effies judge and volunteering her time with the Eastern North Carolina chapter of Make-A-Wish. With her unique blend of creativity and analytical acumen, Nicole is a sought-after leader who inspires teams with her insights and experiences in communications planning.
CEO, Publicis Health Media
Andrea has been a media industry trailblazer for more than 20 years, pioneering innovative strategies that have since become standard practice in healthcare marketing.
Her ability to catalyze change in a complex and highly regulated industry paired with an intimate knowledge of healthcare business models and ability to navigate the industry’s complex path to sale have been critical in establishing a sterling reputation for holistic client delivery and media innovation.
Andrea brings a great depth of experience, having managed cross-functional agency strategy and activation teams, as well as significant holding company level integrations — all with the goal of delivering best-in-class integrated media and content solutions for some of the largest healthcare brands. Her expertise spans pharma, OTC, medical device and technology healthcare service brands, as well as enterprise-level businesses.
In July 2019, she launched The PHM HealthFront, a first-of-its-kind, two-day media upfront designed to explore the frontiers of healthcare and foster connections between brands and consumers. The HealthFront is a masterstroke of Andrea’s, bringing together industry leaders in technology, media and content with more than 500 attendees for first-to-market opportunities across the health and wellness space. Andrea has been named MM&M’s Woman of Distinction, Campaign US Inspiring Woman, PM360 ELITE 100 and Healthcare Businesswomen’s Association (HBA) Luminary for serving as a role model, actively mentoring and sponsoring others.
VP Programmatic Practice Lead, EVERSANA INTOUCH
Tricia Savio is the Vice President, Programmatic Practice Lead at EVERSANA INTOUCH. With over a decade of deep expertise in programmatic media, ad tech, and audience targeting, Tricia drives innovation and efficiency in omnichannel buying. She manages a team of stand-out individuals who are experts in strategic audience building, tactical planning, management, and optimization of pharmaceutical campaigns. She serves as a liaison among media, data & analytics, and other strategic departments to drive cohesive, ROI-driven solutions for clients. Therapeutic areas of expertise include addiction, allergy, radiology, women’s health, ophthalmology, oncology, dermatology, rare disease, hematology, neurology.
