DeepIntent: Ad Platform and Website Privacy Policies
OVERVIEW OF SERVICES
DeepIntent adheres to the Digital Advertising Alliance’s (“DAA”) and the European Digital Advertising Alliance’s (“EDAA”) self-regulatory principles.
DATA COLLECTION & USAGE
We may collect non-personally identifiable information from Connected Devices using cookies, scripts, web beacons, or other similar techniques. These technologies are used to collect digital actions of users that visit and use websites and applications, or interact with ads presented in websites and applications of our platform members. We also receive other data (e.g., demographic information) from third parties that we combine with the data we collect through the Services.
The data we collect can include a device identifier, browser and operating system type and version, device type, and other data from or about a Connected Device, as well as information about users’ site visits and application use. We may also receive data related to the location of a Connected Device from platform members and other parties.
We may use data for purposes including analytics, research, reporting, Service enhancements and other business operations, frequency capping, and in multiple ways to make ads more relevant. For instance, we may use the location related data to present ads from a local business or use that and other data we collect to deliver ads that the user may find more relevant to their interests. Another example would be using this data to create “segments” – groups of users that are inferred to share similar interests.
USER CHOICES AND CONTROLS
Web-based Opt-Out Mechanism:
If you wish to opt-out of interest-based advertising provided by DeepIntent, please click here
Mobile App-Based Opt-Out Mechanism:
You may also opt out using the “AppChoices” mobile application, which you can download to your mobile device from your App Store or via the Digital Advertising Alliance App Choices page here.
Please note that you will still see ads if you opt out. The ads delivered via DeepIntent will just not be as relevant to you.
When you opt out, we record the opt-out on our servers and in browser environments will attempt to place an HTTP opt-out cookie onto your Connected Device. When you opt out, DeepIntent also stops serving interest-based advertising on that browser or device. In many instances, even if you delete your cookies, we are able to maintain a record of your opt-out on our servers. Nonetheless, please note that if you clear your cookies, or if you use a different browser or device, you may need to renew your opt-out choice.
You may learn more about interest-based advertising and opt out of interest-based advertising from DeepIntent and other online advertising companies that are also members of applicable self-regulatory organizations by visiting their opt-out links:
• Network Advertising Initiative (NAI) – http://www.networkadvertising.org/choices/
• Digital Advertising Alliance (DAA) – http://www.aboutads.info/choices/
• Digital Advertising Alliance Canada (DAAC) – http://youradchoices.ca/choices
• Digital Advertising Alliance EU (EDAA) – http://www.youronlinechoices.com/
• DAA AppChoices page – http://www.aboutads.info/appchoices
We may share non-personally identifiable information with our affiliates, third party partners and agents for advertisement targeting, to make and create offers, to provide reporting to advertisers and clients, to improve our systems and products, and for other research and analytical purposes.
We may also share data with third-party contractors and service providers who work on behalf of us. We may disclose data in response to subpoenas, court orders, or other legal process, or to establish or exercise our legal rights and obligations or defend against legal claims. We may also transfer data in the event of an acquisition or merger with another company, including at bankruptcy.
Our services are not intended for children under the age of 13, and we do not knowingly collect information from children under the age of 13.
Voluntarily Submitted Information on our Websites
Information Collection & Use:
When you use the Website, you may encounter areas that allow you to voluntarily enter personal information, which includes your name, email address, telephone number, and mailing address.You may provide this information to us when you sign up for our newsletter, request information about products, apply for a job, fill out surveys, or otherwise provide personal information to us.
We may use personal information for, among other things:
• Internal record keeping;
• Communicating with you about site updates and your inquiries, as well as offer products, content, and services that we believe may be of interest to you;
• Customizing the Website; and
• For purposes disclosed at the time of collection.
When you browse our Website we may collect various non-personal information, including, but not limited to, IP address, web pages visited, links clicked, your operating system and browser type, and your mobile device identifier. Such information is used for the purpose of operating and improving our Website, analyzing demographic and statistical research about website usage, customizing offers, and to monitor the Website for compliance with our terms of service and the law, as well as other purposes. This non-personal information may be collected through various technologies, including but not limited to “cookies.”
We will not sell, rent, license, trade or disclose your personal information to an unaffiliated third party, except with your permission or for circumstances described in this policy. We may share personal and non-personal information in certain circumstances, including sharing with:
• Third party service providers that assist us for various business needs;
• Our subsidiaries and affiliates;
• Entities as required by a court order, subpoena, warrant, or when otherwise required by law;
• Entities as part of a sale or merger of all or part of our business, including at bankruptcy;
• Third parties for our direct marketing purposes; and
• Entities to protect our rights and the rights of third parties.
Links to Other Websites
We take reasonable measures to help protect data we collect from unauthorized access and use.
Update Personal Information
If you wish to update the personal information you have previously provided to us, such as your email or phone number, you may do so by writing us at firstname.lastname@example.org stating that request.
We may partner with ad networks and other ad serving providers (“Advertising Providers”) who serve ads on behalf of us and others on non-affiliated sites. Some of those ads may be personalized, meaning that they are intended to be relevant to you based on information Advertising Providers collect about your visits to this site and elsewhere on the Internet over time.
You may visit www.aboutads.info to learn more about this type of advertising and how to opt-out of this type of advertising by companies participating in the Digital Advertising Alliance self-regulatory program. DeepIntent adheres to Digital Advertising Alliance’s Self-Regulatory Principles. Note that electing to opt out will not stop advertising from appearing in your browser or applications. It may make the ads you see less relevant to your interests. In addition, note that if you use a different browser or erase cookies from your browser, you may need to renew your opt-out choice.
This Website is not intended for the use of children under the age of 13. We do not knowingly collect information from children under the age of 13.
ATTN: Privacy Compliance
New York, NY 10036