- Wednesday May 10, 2023
- 11am to 5pm | Cocktail hour to follow
- Helen Mills Event Space and Theater, NYC
- Invite-Only Event
Countdown
The Future Of Pharma Advertising Is Convergent
In today’s highly fragmented media landscape, the lines only continue to blur between TV and digital, and pharma marketers face new challenges in trying to reach HCP and Patient audiences at the right time with the right frequency.
For its second year, Innovating with Intent brought together a distinguished lineup of industry leaders and innovators to discuss how they’re:
- Accelerating the convergence of data-driven advertising and TV
- Solving for audience fragmentation across channels
- Reaching cord-cutters — especially adults 50+ — with convergent TV
- and more!
AGENDA
Master of Ceremonies
Judy Gold
Comedian, Actress & Writer
11:00 - 11:33 am
Registration + Lunch
Why Pharma Is At The Tipping Point Of Convergent TV
Speaker
Chris Paquette
Founder & CEO
Panelists
Evan Giamanco
Jennifer Loga
VP, Media Measurement and Analytics
Frans Vermeulen
VP Strategy & Market Development
Moderator
Matt Clark
VP of Partnerships
Accelerating The Convergence Of Data-Driven Advertising And TV For Pharma Marketers
Are Clean Rooms The Remedy For Data Collaboration And Audience Fragmentation?
Clean rooms can foster data convergence and collaboration in a secure and privacy-compliant way, enabling organizations to share data without having to move it. In this panel, we will discuss specific use cases for clean rooms, such as allowing healthcare marketers to conduct analyses of patient overlap between linear and CTV without the media channel or drug manufacturer sharing the personal details of their subscribers and patients.
Panelists
Oleg Korenfeld
Chief Technology Officer
David Leitner
EVP Head of Media
Serge Matta
President
David Wells
Industry Principal, Media, Entertainment & Advertising
Moderator
Tony Katsur
Chief Executive Officer
Panelists
Dan Aversano
SVP Data, Analytics & Advanced Advertising
Elsa Castro Blumberg
Brendan Garrone
VP Programmatic Sales and Partnerships
Moderator
Amit Chaturvedi
Chief Operating Officer
Looking Ahead: Unifying Your Approach Across The Campaign Lifecycle
Learn how industry leaders are evolving their business models to overcome fragmentation and gain a unified view of reach and performance across their converged TV investment – including linear, CTV, and digital video.
Silver Streamers: A Golden Opportunity for Pharma Advertisers on CTV
From the rooftops, we’re screaming: adults over 50 do a lot of streaming. Partnering with Roku, we surveyed patients for the fourth time, seeking to dispel the common misconception that CTV content is primarily consumed by younger audiences. Learn more about our research, including the streaming habits of A50+, how CTV drives awareness of conditions and treatment options, the actions inspired by relevant pharma advertising, and more.
Co-Presenters
Sue Hyon Jo
Senior Lead Ad Measurement
Eric Lloyd
Head of Industry Healthcare
John Mangano
Chief Analytics Officer
Speaker
Chris Paquette
Founder & CEO
Closing Remarks
Location
Helen Mills Event Space and Theater
Live Event Terms & Conditions
By registering for and/or attending Innovating with Intent: A Pharma-Focused CTV Forum on May 10, 2023 (“Event”), you consent to be photographed, filmed, and/or otherwise recorded during the event and to the release, publication, exhibition, or reproduction of any and all such recorded media of your appearance, voice, and name by DeepIntent, including for use on websites and in social media. By entering the event premises, you waive and release any claims you may have related to the use of recorded media of you at the event, including, without limitation, any right to inspect or approve the recorded media of you; any claims for invasion of privacy, violation of the right of publicity, defamation, and copyright infringement; or for any fees for use of such recorded media. You understand that all photography, filming, and/or recording will be done in reliance on this consent. If you do not agree to the foregoing, please do not enter the event premises.
Moreover, all in-person attendees of the Event acknowledge that participating in the Event may include possible exposure to unforeseen dangers, illnesses and diseases, including, but not limited to the novel coronavirus disease (COVID-19). In participating in the Event, all attendees knowingly and freely agree to accept and assume all risks of injury, illness, disability, death, and other loss associated with or arising from attendance at the Event, whether or not caused by the negligence or conduct of DeepIntent. You further agree and acknowledge that if you test positive for or exhibit any symptoms related to COVID-19, as outlined by the CDC, or come into contact with any person who has been confirmed to have or suspected of having COVID-19, within seventy-two (72) hours prior to the Event, you will not attend the Event.
By registering for and/or attending the Event, you release and discharge from liability DeepIntent and its employees, officers, successors, and assigns (Collectively, “Releasees”) from and expressly waive your right to raise any and all claims and demands against Releasees, including claims of the Releasees’ negligence, whether in law or equity, resulting in any injury, disability, illness (including death), or property damage arising out of or attributable to your attendance at this event, travel to and from the event, or any events incidental to the event.
