Innovating With Intent 2023

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The Future Of Pharma Advertising Is Convergent

In today’s highly fragmented media landscape, the lines only continue to blur between TV and digital, and pharma marketers face new challenges in trying to reach HCP and Patient audiences at the right time with the right frequency.

So, where do we go from here?

This invite-only event will feature a dynamic and immersive mix of insightful keynotes, panels, and fireside chats, covering such topics as:

The emergence of clean rooms
The impact of AI and machine learning on campaign optimization
CTV’s ability to drive incremental HCP and Patient reach

Then, we’ll end the day with a networking happy hour!

Request an Invitation

AGENDA

12:00 - 12:15 pm

Why Pharma Is At The Tipping Point Of Convergent TV

CTV is the new brand battlefield, and it’s become an absolute must for pharma companies looking to reach healthcare audiences. Hear directly from DeepIntent founder and CEO Chris Paquette on how convergence is driving the next generation of TV’s data-driven transformation and how key players in the industry are solving for fragmentation across digital channels.

Speaker

12:30 - 1:15 pm

Accelerating The Convergence Of Data-Driven Advertising And TV For Pharma Marketers

The convergence of digital with TV requires a common approach to data, identity, and measurement. In this panel, we will discuss how key players across the fragmented landscape are coming together to innovate and accelerate the transition to a unified media marketplace for pharma marketers.

1:30 - 2:15 pm

The Patient Perspective On Pharma Advertising Across Digital, CTV, and Linear TV

From the rooftops, we’re screaming: adults over 50 do a lot of streaming. Partnering with Roku, we surveyed patients for the fourth time, seeking to dispel the common misconception that CTV content is primarily consumed by younger audiences. Learn more about our research, including the streaming habits of A50+, how CTV drives awareness of conditions and treatment options, the actions inspired by relevant pharma advertising, and more.

2:30 - 3:15 pm

Are Clean Rooms The Remedy For Data Collaboration And Audience Fragmentation?

Clean rooms can foster data convergence and collaboration in a secure and privacy-compliant way, enabling organizations to share data without having to move it. In this fireside chat, we will discuss specific use cases for clean rooms, such as allowing healthcare marketers to conduct analyses of patient overlap between linear and CTV without the media channel or drug manufacturer sharing the personal details of their subscribers and patients.

3:30 - 4:15 pm

Looking Ahead: Unifying Your Approach Across The Campaign Lifecycle

Learn how industry leaders are evolving their business models to overcome fragmentation and gain a unified view of reach and performance across their converged TV investment – including linear, CTV, and digital video.

4:30 - 5:00 pm

Closing Remarks

In a quick wrap-up before happy hour, get an exclusive look at our innovation roadmap for the future of DTC and HCP integrated campaigns, along with upcoming platform enhancements driven by the convergence of clinical data and media exposure.

Location

Helen Mills Event Space and Theater

137-139 W 26th St, New York, NY 10001

Live Event Terms & Conditions

By registering for and/or attending Innovating with Intent: A Pharma-Focused CTV Forum on May 10, 2023 (“Event”), you consent to be photographed, filmed, and/or otherwise recorded during the event and to the release, publication, exhibition, or reproduction of any and all such recorded media of your appearance, voice, and name by DeepIntent, including for use on websites and in social media. By entering the event premises, you waive and release any claims you may have related to the use of recorded media of you at the event, including, without limitation, any right to inspect or approve the recorded media of you; any claims for invasion of privacy, violation of the right of publicity, defamation, and copyright infringement; or for any fees for use of such recorded media. You understand that all photography, filming, and/or recording will be done in reliance on this consent. If you do not agree to the foregoing, please do not enter the event premises.

Moreover, all in-person attendees of the Event acknowledge that participating in the Event may include possible exposure to unforeseen dangers, illnesses and diseases, including, but not limited to the novel coronavirus disease (COVID-19). In participating in the Event, all attendees knowingly and freely agree to accept and assume all risks of injury, illness, disability, death, and other loss associated with or arising from attendance at the Event, whether or not caused by the negligence or conduct of DeepIntent. You further agree and acknowledge that if you test positive for or exhibit any symptoms related to COVID-19, as outlined by the CDC, or come into contact with any person who has been confirmed to have or suspected of having COVID-19, within seventy-two (72) hours prior to the Event, you will not attend the Event.

By registering for and/or attending the Event, you release and discharge from liability DeepIntent and its employees, officers, successors, and assigns (Collectively, “Releasees”) from and expressly waive your right to raise any and all claims and demands against Releasees, including claims of the Releasees’ negligence, whether in law or equity, resulting in any injury, disability, illness (including death), or property damage arising out of or attributable to your attendance at this event, travel to and from the event, or any events incidental to the event.