Reach Providers Who Are Actively Treating, or About to Treat, Relevant Patients

Create trigger-based audiences to maximize awareness and consideration among HCPs as treatment decisions are being made.

Trigger-Based Audiences Using Eligibility and Labs Data

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Eligibility Data

Reach HCP audiences during the opportune weeks leading up to relevant patient visits. DeepIntent is the only DSP to leverage eligibility data to reach providers prior to scheduled patient appointments

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Labs Data

Engage HCP audiences who are ordering lab tests or receiving lab results for conditions relevant to your campaign

How to Build Trigger-Based HCP Audiences

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Trigger-based segments are created, comprised of relevant NPIs based on labs or eligibility data and campaign-specific claims codes
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NPIs are verified for relevancy and addressability using other DeepIntent data sets
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HCP audiences are targeted with timely messaging as treatment decisions are being made

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Trigger-based segments are continuously refreshed to account for new appointments and lab testing

DeepIntent Healthcare Advertising Platform

Are you ready to see the platform in action?

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DeepIntent’s Eligibility Data Increases Exposure Among HCP Audiences Prior to Patient Visits, an Industry First

A pharmaceutical company created HCP audiences to raise awareness for an injectable drug therapy that treats acute attacks of Hereditary Angeiodemia (HAE), a rare disease. Leveraging DeepIntent’s eligibility data, the campaign resulted in ~2.5x ROI driven by new patient starts.

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