Reach Providers Who Are Actively Treating, or About to Treat, Relevant Patients
Create trigger-based audiences to maximize awareness and consideration among HCPs as treatment decisions are being made.
Trigger-Based Audiences Using Eligibility and Labs Data
Eligibility Data
Reach NPIs right before a clinically-relevant patient’s visit. DeepIntent is the first and only DSP to leverage eligibility data to reach providers prior to scheduled patient appointments
Labs Data
Engage HCP audiences who are ordering lab tests or receiving lab results for conditions relevant to your campaign
How to Build Trigger-Based HCP Audiences
Trigger-based segments are created, comprised of relevant NPIs based on labs or eligibility data and campaign-specific claims codes
NPIs are verified for relevancy and addressability using other DeepIntent data sets
HCP audiences are targeted with timely messaging as treatment decisions are being made
Trigger-based segments are continuously refreshed to account for new appointments and lab testing
DeepIntent Healthcare Advertising Platform
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DeepIntent’s Eligibility Data Increases Exposure Among HCP Audiences Prior to Patient Visits, an Industry First
A pharmaceutical company created HCP audiences to raise awareness for an injectable drug therapy that treats acute attacks of Hereditary Angeiodemia (HAE), a rare disease. Leveraging DeepIntent’s eligibility data, the campaign resulted in ~2.5x ROI driven by new patient starts.
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