The Patient Perspective: Paving the Path to Awareness, Ad Relevance and Empowerment

Research Report

We surveyed patients to understand how informative and relevant they consider pharmaceutical ads, how these ads inform their decision-making and overall health and wellness journeys, and more.

Learn how to strengthen your pharmaceutical ad performance and better educate patients about conditions and treatment options.

Complete the form to receive an email to download our research report, The Patient Perspective: Paving the Path to Awareness, Ad Relevance and Empowerment.

More Insights

Research Report

Silver Streamers: A Golden Opportunity for Pharma Advertisers on CTV

5-10-2023

With the rapid rise of streaming in recent years, it’s a common misconception that older audiences are still spending the majority of their viewing time...

Research Report

Seeing TV Differently: Patient Views During the CTV Renaissance

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How do patients feel about connected TV? We teamed up with LG Ads Solutions to find out. We surveyed nearly 3,000 of them about how...

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Research Report

The Patient Perspective: Evaluating Ad Relevance and Personalization Amid Headwinds

10-22-2021

We surveyed patients to understand how pharmaceutical ads can influence the decisions they make about their health in a time when advertisers are challenged with...