Use More Health Intelligent Targeting

Reach highly-qualified consumer audiences using custom models and the most comprehensive real-world clinical datasets. Up to 7X more effective in predicting conditions.

DeepIntent HealthFirst Audiences are fully customized for your specific needs

CHOICE

Customizable health, consumer, and bring-your-own signals for best-fit audience creation

INSIGHT

Visibility into audience creation process; compare predicted health KPIs for any audience vendor; integrated health measurement for DTC and HCP audiences

SPEED

Real-time media, consumer, offline signals power more personalized health advertising

PRIVACY

Patented technology designed to protect consumer privacy; HIPAA certification for every audience

Optimize your audiences for Health KPIs

For Consumer campaigns, the DeepIntent DSP’s media algorithms can respond to Audience Quality cues for any audiences you activate.

Built-in optimization toward audience KPIs lowers cost per verified patient and increases Audience Quality over the course of your campaign, automatically!

3-7X

MORE EFFECTIVE IN PREDICTING PATIENT CONDITIONS

50%

LOWER COST-PER-VERIFIED-PATIENT ON AVERAGE

Apply health intelligence to vaccine campaigns

Vaccine manufacturers can experience higher media waste than other brands due to several factors.

+ Communicable diseases move amongst the population over time. It’s important to modify geographic targeting based on these movements
+ Different populations are more or less open to vaccination. It’s important to modify messaging based on actual vaccination rates, which often occur in easy-to-access locations like retail pharmacies.

DeepIntent’s new HealthFirst Vaccine Audiences add additional signals for disease incidence rates, vaccine hesitancy, and vaccination rates. We refresh these audiences dynamically so that vaccine brands can target messages to yield the largest health impact.

DeepIntent Health Advertising Platform

Are you ready to see the platform in action?

DeepIntent Rapidly Accelerates Reach to Precise Patient Relevant Consumer Populations While Maximizing Efficiency

With custom HealthFirst Audiences and exclusive Reach Guarantee, DeepIntent exceeded the guaranteed verified patient reach 2x faster than expected, and lowered cost-per-verified-patient by 50%.

“DeepIntent Healthfirst Audiences is proving to be a top performer across many of our clients for reaching qualified audiences at scale. As an agency that prides itself on the use of data and technology for healthcare marketing, Patient Modeled Audiences plays an integral role in that strategy.”

“We partnered with DeepIntent to conduct a comprehensive disclosure risk assessment of their DeepIntent Healthfirst Audiences solution. Their commitment to responsible data usage and patient privacy is admirable. It gave us great pleasure to certify their HIPAA compliance."

Case Studies

Case Study: DeepIntent Outcomes™ (Verified Patient Reach and Efficiency)

3-16-2022

Sun Pharma and its agency of record Fingerpaint wanted to raise awareness for ILUMYA, and sought out a digital media solution capable of accelerating patient...

Blog Post

Precision Meets Privacy: How DeepIntent Goes Beyond HIPAA to Help Inform Patients at Scale While Protecting Their Privacy

2-3-2022

Efficiently marketing to sufferers of rare diseases while preserving patient privacy is not an easy task — but it’s an important one, especially when lives...

Image with text that says Patient Modeled Audiences is now patented technology

Press Release

DeepIntent Receives Patent for Technology that Enables Marketers to Reach Precise Patient Populations in a HIPAA-Compliant, Privacy-Safe Manner

1-11-2022

DeepIntent’s Patient Modeled Audiences Solution Uses Industry’s Most Comprehensive Real-World Clinical Datasets to Precisely Reach Patient Populations, Including Those Facing Rare Diseases and Low Prevalence...