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Research shows that a cross-channel strategy is essential to the pharma media mix, especially as TV viewership shifts from linear to streaming. For healthcare marketers, consolidating campaigns across channels unlocks the potential for better frequency control, more consistent messaging, and greater campaign efficiency. To quantify the impact of cross-channel consolidation, a leading agency and its […]
Pharmaceutical advertising is a critical part of the information landscape for today’s healthcare providers (HCPs). According to a study conducted by MAGNA Media Trials and DeepIntent, 92% of doctors say pharma ads increase awareness and drive meaningful conversations with their patients. This receptivity presents a major opportunity for healthcare brands to deepen their impact, and […]
As upfront season kicks off, media buyers across industries are recalibrating their video strategies, determining both how much to spend and where to spend it. For pharmaceutical marketers, that charge increasingly leads to connected TV (CTV). At AdLab 2025, marketing leaders took the stage to share how CTV is reshaping their media plans. Jeff Collins, […]
In a vibrant session at AdLab 2025, a panel of industry leaders explored how endemic publishers are adapting to a rapidly evolving programmatic landscape. The discussion featured Damon Basch, VP and Head of Digital Media at Veradigm; Tom Carr, SVP of Media and Data Strategy at Everyday Health; Francis D’Hondt, SVP of Addressable Health at […]
Pharma advertisers have long relied on TV for its unmatched scale and storytelling power. But as viewing habits evolve and demand for measurable results grows, more advertisers are integrating Connected TV (CTV) into their upfront strategies. The annual TV upfronts—once centered on broad buys and fixed commitments—are being reimagined through a programmatic lens, with CTV […]
At AdLab 2025, one highly anticipated panel brought together experts to discuss how bridging real-time optimization of claims and media data is driving a new era of Health Intelligent™ solutions. Moderated by DeepIntent Chief Analytics Officer John Mangano, “Unlocking Health Intelligence: Bridging Data, AI and Real-World Outcomes” featured Mike Bregman, Chief Data and Product Officer […]
In this bonus episode of Deep: The Healthcare Marketing Podcast, host John Mangano sits down with DeepIntent Founder and CEO Chris Paquette for a candid, wide-ranging conversation on the future of healthcare marketing—and what it means to get it right. Chris shares the story of how his unique background led to the creation of DeepIntent. He […]
With the launch of DeepIntent Cortex™, healthcare marketers are empowered with real-time intelligence, AI-driven decision-making, and a reimagined user experience. DeepIntent Cortex is built to help agencies and brand teams move more quickly, think more strategically, and deliver stronger performance and health impact. Here are five practical ways it helps marketers drive efficiency at every […]
At AdLab 2025, the opening panel set the tone for a year defined by acceleration and reinvention in healthcare marketing. Moderated by Kinara Co-Editor Larry Dobrow, the discussion featured four senior leaders whose organizations sit at the center of this transformation: Melissa Gordon-Ring, Global President of IPG Mediabrands Health; Matt McNally, Global CEO of Publicis […]
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