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Brand Storyteller

New York

What We Are Looking For:

With understanding of AdTech, Healthcare marketing, storytelling, strategic insights and data acumen; our Brand Storyteller will be an integral part of our marketing team and will own the brand narrative with our internal stakeholders and our customers across our brand content efforts. 

You will be asked to apply storytelling best practices and copywriting expertise to enhance our brand content creation and strategic efforts across all mediums. You will develop a deep understanding of our brand voice and messaging guidelines and will ensure all content and collaterals adhere to these principals.  To do so, you will partner with designers, executive leadership, product team, and our own marketing group to ensure we stand out from the competition each time a customer interacts with our materials, our sellers or our digital presence. 

Reporting to our VP of Brand and Product Marketing, this will be a key role in the growth of our brand.

Key Responsibilities:

  • Evolve DeepIntent’s brand narrative. Elevate our brand story and set a consistent voice to improve the brand experience at every touchpoint for our customers, prospects, and industry at large; from the point they see an ad, to visiting our website, to meetings with our sales teams, to using our product
  • Analyze our consumer insights and marketing KPIs to elevate our brand affinity and streamline our brand voice and messaging to tailor to target customer segments
  • Embed the narrative across the business and bring it to life across internal and external marketing resources 
  • Master storyteller responsible for crafting compelling DeepIntent stories that articulate and demonstrate our vision and mission in action through our product portfolio
  • Develop the brand narrative into a series of messages and resources that will resonate with different client segments  
  • Proactively mine market research and intelligence to track impact of brand narrative and shape and inform future direction to ensure maximum effectiveness
  • Interview and collaborate with product leaders, sales leaders, customers and 3rd party industry experts to develop world-class thought leadership content
  • Build the narrative for ad creatives testing, website, CRM, social media – optimizing narrative with performance data to execute against company targets 
  • Shape an end-to-end social and content experience that map to high-level business goals. Informs and supports marketing social media editorial calendar, blog, and SEO
  • Research the marketing and messaging strategies of our competitors, and remain up-to-date with industry specific journals, press releases, white papers, media outlets and other 3rd party content to inform our strategy and messaging

Who You Are:

  • The ideal candidate has experience with AdTech (programmatic preferred) and healthcare vertical (pharma) and will be fluent connecting the dots between the two  
  • Superior writing skills including mastery in storytelling, ability to engage the reader and communicate ideas clearly and concisely 
  • Ability to write and edit quickly without compromising quality 
  • Ability to transform raw material into compelling copy 
  • Intense attention to detail 
  • Experience of working with research and insights to shape and inform narrative development 
  • Experience developing narrative assets (white papers, infographics, sales presentations, etc)
  • Very well organized; able to effectively manage multiple concurrent tasks, managed by multiple stakeholders

What You’ve Accomplished:

  • BS degree – marketing and communications preferred 
  • 7+ years of a proven track record in storytelling, content strategy, writing and creative execution
  • Advanced proficiency with the English language
  • AdTech and/or Healthcare marketing experience
  • Experience servicing or working at an Ad Sales Media organization a plus 
  • Experience with storytelling & data visualization a plus 
  • Experience mining data from research platforms (i.e. Kantar, Scarborough, Comscore, Pathmatics, iSpot, eMarketer, etc)

    Other: 
  • Remote working through Spring ‘21 (or later pending COVID19 status)
  • Up to 30% travel (post COVID19)

What We Offer:

  • Competitive salary
  • 401k program with company matching
  • First class health, dental, and vision insurance; employee premiums covered by us!
  • Flexible PTO policy
  • Discounted pet insurance
  • Charitable giving matching program 
  • Employee referral bonus
  • Team building events

Apply now.